企業經營績效的影響分析-以台灣醫療器材產業為例

Impact analysis of business performance - for example in Taiwan medical device industry

佘仲樸(Chung-pur Sher)

指導教授 ： 蔡偉德

國立中央大學/管理學院/產業經濟研究所碩士在職專班/碩士(2011年)

摘要

在先進國家人口老化與關發中國家所得遞增的時代趨勢中，醫療器材產業的需求規模與重要性愈來愈受到重視，因為醫療器材產業與國民健康息息相關，是一種協助人類疾病預防、診斷、減緩與治療的民生必需工業，因此較不會因景氣變化而造成需求有大幅度的波動。而台灣醫療儀器產業無論在知識和技術上，正在迎頭趕上許多已開發國家。並且因為醫療器材產業因符合經濟與社會效益，而且我國相當具有發展醫療器材產業的技術能力與基礎，歷年來該產業皆列為我國未來發展的重點產業之一。本文內容除了討論醫療器材產業的產業概況及未來發展方向之外，本文亦分析影響台灣地區醫療器材產業經營績效的關鍵因素。
本研究實證結果發現，台灣的醫療器產業在對於股東權益報酬率或每股盈餘等績效指標的影響大致相同。對於市場佔有率、慢性病死亡比率及出口變動值等三項，皆達到統計上的正向顯著水準；顯示市場佔有率能影響廠商的定價能力進而提高廠商的績效表現；而慢性病死亡率會影響到政府對該醫療需求的投入，間接影響到醫療器材廠商的獲利；出口變動值的提升，也是發展醫療器材產業需要著重的要點。而資產營收比與固定資產比對於股東權變益報酬率，亦達到統計上的負向顯著水準，顯示醫療器材廠商存在資產使用效率不佳等問題。金融風暴變數在模型評估結果，對於股東權益報酬率及每股盈餘皆呈現不顯著關係，可能是由於台灣的醫療器材產業正處於新興的發展階段，而由於台灣廠商的物美價廉的醫療器材，金融風暴會使部份國際品牌轉向台灣合作，因此該因素對於醫療器材的衝擊較小。

關鍵字

醫療器材產業 ； 經營績效

並列摘要

In the trends of the aging population in advanced countries and the increasing of the gross national income in the underdevelopment countries, the demand scale and the importance of the medical device industry are increasingly concerned. As the medical equipment industry and people''s health are closely related, it is a essential industry to help humans in disease prevention, diagnosis, mitigation and treatment, therefore it is less significant fluctuations in demand due to the changes on the economy. In terms of knowledge and technology, Taiwan''s medical device industry is catching up with many developed countries. As the medical device industry in compliance with economic and social’s benefits, and our country has the technical capacity and infrastructure in developing medical device industry, over the years, our government to promote the industry for our country''s future development of key industries. This paper in addition to discussing the industry overview and the future development direction of this medical device industry, this paper also analyzed the key factors which to impact Taiwan''s medical device industry in business performance.

Empirical results of this study found that in the impacts of the performance indicators’ for return on equity or earnings per share in Taiwan''s medical device industry are roughly the same. For three items of market share, chronic disease death rates and the export changed value are all statistically significant level of positive. It shows the market share can affect firms'' pricing power and thus improve the vendor performance; and chronic disease death rates will affect the government''s investment in the health care needs, and indirectly affect the profitability of medical device manufacturers; to enhance the export changed value, but also the key point to develop the medical device industry needs to focus on. And the asset sales ratio and fixed asset ratio for return on equity, also reached statistical significance level of negative, it indicates the inefficient use of assets and other issues in medical device manufacturers. The financial crisis variables in the model evaluation results, for the return on equity and earnings per share are presented insignificant relationship. It may be due to Taiwan''s medical device industry is in a new development stage, and as inexpensive Taiwanese manufacturers of medical device, in the financial crisis factor will lead to a part of an international brand manufacturers turned to cooperate with Taiwan manufacturers, so the impact is small for the medical device .

並列關鍵字

operating performance ； Medical device industry

參考文獻

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