組織採購決策行為因素之研究 - 以自動化設備產業為例

The Research of Organization Buying Decision Factors - Such as Automated equipment industry

徐世駿(Shih-chun Hsu)

指導教授 ： 李小梅

國立中央大學/管理學院/資訊管理學系碩士在職專班/碩士(2012年)

摘要

本研究旨在探討台灣地區自動化設備產業之採購決策行為，藉由探討自動化設備產業在進行零組件的採購活動中，並以自動化設備零組件購買者為研究對象進行實證研究，希望可以更加瞭解採購決策過程中影響決策的因素，並分析這些因素對決策集中程度與決策複雜化程度的影響。本研究對台灣地區自動化設備產業共發出200份問卷，回收有效問卷167份，經由敘述性統計分析、因素分析、典型相關分析等統計分析方法，歸納出數點重要的實證結論。

資訊因素與決策因素之間存在著正向相關，即採購資訊來源愈廣泛、採購資訊分析方法使用的愈精確與採購資訊的不確定性的掌控程度愈高，則影響決策因素的相關愈顯著，一般集權與高階集權的決策集中程度與複雜程度也愈高。情境因素與決策因素之間存在著正向相關，即採購的重要性愈高、轉換成本愈高與顧客關係愈良好，則影響決策因素的相關愈顯著，一般集權與高階集權的決策集中程度與複雜程度也愈高。組織因素與決策因素之間存在著正向關係，即組織的控制程度愈高、組織未來導向的規劃愈明確與採購績效的控制程度愈高，則影響決策因素的相關愈顯著，一般集權與高階集權的決策集中程度與複雜程度也愈高。

關鍵字

組織採購行為

並列摘要

The purpose of this research is to explore the purchasing decision behavior of automated equipment industry in Taiwan. By probing into the purchasing automated components activity of the automated equipment industry, to understand the buying decision factors, and analysis the influence on the concentration degree of decision factor and complexity degree of decision factor. There were 200 copies of questionnaires sent out and returned back 167 valid copies. In which, the data collected was treated with statistics, factor analysis, canonical correlation analysis. The researcher got some findings as follow.

Information factor related significantly to the decision factor. Information factor includes the purchasing information sources, purchasing information analysis method and the controlling of uncertainty. Situation factor related significantly to the decision factor. Situation factor includes the importance of purchases, switch cost and customer relationship. Organizational factor related significantly to the decision factor. Organizational factor includes the organizational controlling of degree, organizational future scheme and purchasing performance controlling of degree.

並列關鍵字

Industrial purchasing behavior ； buying decision factor

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