- 學位論文
Exploring The Influences Of Organizational Impression Management Tactics: A Policy Capturing Approach
Exploring The Influences Of Organizational Impression Management Tactics: A Policy Capturing Approach
摘要
過去研究中，組織印象管理戰術(Organizational impression management tactics, OIM tactics)是較少被探討的部分，而組織印象管理戰術卻又是組織經常使用以建立或改善組織形象的手法之一。本研究採用政策捕捉法，以五種組織印象管理戰術(Boasting, Exemplification, Product disparagement, Vilification, Out-casting)為自變數，探討這些戰術對於組織吸引力以及應徵者求職意圖的影響。共有78位受測者(54位學生與24位在職員工)參與本研究的實驗，其中54位學生來自四個不同的學院，分別由大學部、碩士班、與博士班學生組成。研究結果顯示攀龍附鳳(Boasting)與以身作則(Exemplification)對於組織的吸引力與應徵者求職意圖有正向的影響，產品輕視(Product disparagement)對於應徵者求職意圖有負向影響，但是對組織吸引力的影響並不顯著。另外兩個戰術，道德輕視(Vilification)、財務輕視(Out-casting)對於採用戰術之組織本身的吸引力及應徵者求職意圖皆會造成負向的影響。
並列摘要
Research about organizational impression management tactics was little in the past, but the ways to establish, improve, maintain, or to protect the image of organizations are an important topic for discussion. We examined the effects of five organizational impression management tactics, boasting, exemplification, product disparagement, vilification, and out-casting on organizational attractiveness and applicants’ intention to apply using policy capturing approach in this study. 78 participants including 54 students and 24 current employees had taken parts in this study, and the students represented four colleges, and three degree levels. The results showed that boasting and exemplification will positively related to organizational attractiveness and applicants’ intention to apply for the actor organization, but product disparagement will negatively relate to applicants’ intention to apply of actor organization. Both vilification and out-casting tactics will negatively relate to actor organization’s attractiveness and applicants’ intention to apply.