台灣青少年使用中國流行 APP 概況初探:以雲林縣國中生為例

本論文取徑自Castells《網絡社會之崛起》一書中傳播星系的說法。原本我們看電視、以電視為核心的傳播星系，因為網際網路的普及與廣泛地受到應用，變成了以網際網路終端為主的傳播星系。資訊發展的時代中，社交互動、文化傳遞的方式也與網路越來越相關。在智慧型手機普及的背景下，透過手機的APP進行娛樂與社交互動也成為日常生活的一部分。而在近年來，中國流行APP如抖音、新浪微博、微信、小紅書，以及各類中資的手機遊戲在全球市場上影響力與日俱增，也逐漸在青少年間流行起來。中國的流行APP近年來憑藉著中國廠商對於手機行動端娛樂的見解與行銷方式推廣到全世界並受到各地使用者的歡迎。並作為一種新時代的流行文化傳播媒介存在對於台灣來說，中文使得中國流行文化的傳遞與影響更快，且隔閡較少。這些中國流行APP對於青少年文化的影響方面，可能有消費習慣、日常用語、對於學生之間的互動方式等。本文之研究方法採用訪談法以及線上問卷，進行研究雲林縣國中生使用中國流行APP的概況，並了解學生對於中國流行APP的看法、以及對青少年文化構成的影響。本文之研究發現，受訪者使用這些APP的原因，與廠商投放的廣告以及同儕之間互相影響為主。並覺得APP的內容有趣。負面的使用體驗通常來自於與中國網友間的互動衝突，使用APP時，受訪者希望使用限制較少的國際版本。對APP中接觸到的中國網友持負面看法。對於中國流行語的部分、受訪者多少有使用，並覺得這些流行語新鮮、有趣。與國中生文化相關之部分，受訪者群體會使用如抖音、傳說對決等中資流行APP互動，一起遊玩或討論遊戲或者社群內容，會使用抖音拍攝短影片並透過該平台分享，或投入一定程度的時間與精力經營抖音帳號。小紅書則影響他們的消費決策與穿著打扮。除此之外，受訪者群體也會分享看到的明星資訊或流行影片討論在愛奇藝上與中國同步播放的連續劇以及綜藝節目內容。 Normal 0 0 2 false false false EN-US ZH-TW AR-SA /* Style Definitions */ table.MsoNormalTable{mso-style-name:表格內文;mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin:0cm;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;mso-hyphenate:none;font-size:12.0pt;font-family:"Calibri",sans-serif;}

關鍵字

國中生文化；中國流行文化；智慧型手機

並列摘要

This study is based on Manuel Castells’ “The Rise of the Network Society,” which used Galaxy as communication spread theory. Originally, we watched TV and the TV-based galaxy has become an Internet terminal-based galaxy due to the popularity and widespread uses of the Internet. In the era of information development, social interactions and cultural transmission are becoming more and more dependent on the Internet. With the popularity of smartphones,entertainment and social interaction through mobile apps have become a part of daily life. In recent years, popular Chinese apps such as TikTok, Sina Weibo,WeChat, Xiaohongshu, and various Chinese-invested mobile games are gaining influence in the global market and are becoming popular among the youth. China's popular APPs have recently spread to the world and become popular with users all over the world with the Chinese manufacturers' insights and marketing methods for mobile entertainment. It exists as a new era of pop culture communication medium. For Taiwan, Chinese language makes the transmission and influence of the Chinese pop culture faster and less obstructive. The influences of these popular Chinese apps on Taiwanese youth culture were found to represent in consumer habits, daily language, and the way students interact with each other. In order to look into this influence, an interview method and an online questionnaire were conducted. In so doing, the research data relating to the profile of Chinese popular apps used by junior high school students in Yunlin County were collected to help understand the students' perceptions of Chinese popular apps and their influence on the cultural composition of the youth. Several research findings are stated as follows: First, respondents used these apps mainly because of the advertisements placed by the companies and peer influence. They also found the content of the apps interesting. Secondly, negative experiences were often due to conflicts with Chinese netizens, and respondents preferred to use the international version of the app, which has less limitations when using the app. Thirdly, respondents used some of the Chinese popular phrases and found them fresh and interesting. As regards the culture of junior high school students, interviewees used to interact with each other popular by Chinese apps such as TikTok or Arena of Valor. They tend to play and discuss games or to be engaged in social activities based on these Chinese popular apps. Normal 0 0 2 false false false EN-US ZH-TW AR-SA /* Style Definitions */ table.MsoNormalTable{mso-style-name:表格內文;mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin:0cm;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;mso-hyphenate:none;font-size:12.0pt;font-family:"Calibri",sans-serif;}