台灣近幾年來,由於實施週休2日後,民眾有更多的閒暇時間;為能舒解工作壓力,提升生活品質,於是休閒旅遊逐漸成為國人生活中重要且喜愛的活動。由於彰化縣田尾鄉公路花園每年都能吸引上百萬的遊客駐足。又加上彰化縣政府在施政方針與活動辦理上,往往都會以田尾公路花園為據點,並規劃大型活動。 因此本研究以前往彰化縣田尾鄉公路花園的遊客為研究對象,進行遊憩吸引力、服務品質對顧客滿意度及重遊意願之調查,共回收415問卷,並將此415份問卷進行統計分析與假設檢定,內容主要為敘述性統計、信度分析、t檢定、單因子變異數分析及路徑分析等分析方法,而所得研究結果發現: 1.不同性別、年齡、教育程度、月收入、婚姻狀況及居住地的遊客,會有不同的認知及滿意程度。 2.遊憩吸引力除了會直接影響重遊意願之外,也會經由遊客滿意度間接影響重遊意願。 3.服務品質並不會直接影響重遊意願,而是經由遊客滿意度間接影響重遊意願。
Due to the two-day-off per week policy in Taiwan in recent years, people have more leisure time; in order to improve quality of life and alleviate work pressure, leisure and traveling activities have become very important in people’s everyday life. The Tien-Wei Road Garden in Changhua County attracts about millions of tourists every year;when the Changhua County Government make the policy implications and activities, the government always selects the Tien-Wei Road Garden in Changhua County to be an important sight and plans mega events in this location. Therefore, visitors traveling in Tien-Wei Road Garden were selected as research subjects. The purpose of this study was to explore the relationship among recreational attractions, service quality, visitors' satisfaction and revisiting willingness. A total of 415 questionnaires were collected. The study applied descriptive statistics, reliability analysis, t-test, one-way ANOVA and path analysis to analyze data. The findings were as follows: 1.Significant differences were found in visitors’ cognitions and satisfaction at their demographic variables. 2.Recreational attractions has a positive influence on revisiting willingness. 3.Service quality and revisiting willingness are connected through visitors' satisfaction.