台東縣成功鎮旗魚季活動之調查研究

Investigation on the Marlin Festival of Chenggong Township, Taitung County

馬美玲(Mei-Ling Ma)

指導教授 ： 毛 冠 貴 ； 許 振 宏

國立屏東科技大學/農學院/熱帶農業暨國際合作系所/碩士(2009年)

https://doi.org/10.6346/NPUST.2009.00224

摘要

本研究目乃在調查遊客對東海岸旗魚季活動內容安排、活動整體看法之滿意程度及活動效益之同意程度等。透過相關文獻，擬定問卷內容及訪談要點，問卷調查後，進行資料整理統計分析。
由分析結果發現，在經濟方面，旗魚季活動期間遊客能品嘗當地的展售農漁產品及美食持滿意程度，平均值為3.82，因此舉辦東海岸旗魚季活動有助於農漁產品的銷售，增加地方產業收入及提高觀光知名度。
在生態環境方面，遊客對成功旗魚生態介紹及東部魚類主題展活動，其滿意度平均值達3.90，這說明遊客能於體驗活動中增加對旗魚生態的認識。國立台東海洋生物展覽館配合東海岸旗魚季活動增加旗魚生態介紹，讓遊客進一步了解旗魚及東部的魚類生態，增加其對東部海域生態的認識，並有助於海洋生態保育工作的推動。
在人文與社會方面，遊客對海生館的旗魚寶寶塗鴉活動及魚拓教學活動等體驗活動滿意度均高，平均值各為4及3.97。遊客在塗鴉活動及魚拓教學過程中認識旗魚的種類，達到旗魚生態環境教育與保育理念宣傳。而東海岸之鏢旗魚傳承至今，是成功鎮重要的特色漁業，也是符合生態保育的捕撈方式，具有人文及生態雙重價值，值得保存與推廣。
未來若舉辦東海岸旗魚季活動時，本文提出下列建議：（1）活動前宜加強網路及媒體的行銷及宣傳；（2）每屆旗魚季活動後資料需予以整理保存，以利經驗能有效傳承；（3）增加旗魚生態及鏢旗魚文化的介紹，讓遊客能更瞭解其生長環境及鏢旗魚的文化；（4）鼓勵餐飲業者推出健康、美味的旗魚特色料理，進而發展出成功鎮的旗魚飲食文化。（5）主辦單位設計更有趣的活動，吸引遊客延長停留時間，並在當地住宿，以提高旗魚季活動之效益，使地方產業與文化活動得以永續發展。

關鍵字

旗魚季 ； 鏢旗魚 ； 旗魚飲食文化 ； 旗魚生態 ； 體驗活動

並列摘要

The objective of the study is to investigate the activity content and arrangement, satisfaction degree and agreement degree in benefits of the Marlin Festival at Eastern Coast area of Taiwan. Through the literature review, the questionnaire and key points of interview were designed. Data from received questionnaire was processed and analyzed.
Results obtained showed that visitors have averaged 3.82 high satisfaction degree in eating special farm and fishery products and delicious food during the Marlin Festival period. The sale of farm and fishery products can be increased and the local industry and the fame of sightseeing can be raised through the festival.
In the aspect of eco-environment, visitors gained the knowledge about the marlin through the introduction of marlin ecology and the exhibition of fishes around eastern coast which led to a high satisfaction degree of 3.90. Visitors understand marlin and fish eco-system at eastern coast after the visiting of aquarium. Visitors can get acquaintance in eco-system of eastern coast which will benefit to the eco-conservation of the ocean.
In the humanity and social aspects, the painting and drawing of baby marlin and fish rubbing gained high satisfaction degree of 4.00 and 3.97. Visitors can understand the different kinds of marlin through painting and rubbing activity that can achieve goal of the eco-environment education and the dissemination of the concept of conservation. The inherited hunting marlin by hand-thrown dart, a special way of fishery at Chenggong Township and the ecological way of fishing that possessed both of humanity and social values is worth preserving.
At last the paper proposes following five Suggestions for improvement of Marlin Festival. Firstly, information dissemination and activity are promoted through the Internet and public media before the opening of the festival. Secondly, experience, lesson and information obtained from the previous festival should be collected and inherited for improvement and new innovation of the festival. Thirdly, the sponsors design the detailed introduction of marlin, introduction and extension the culture by hand-thrown dart in fishing marlin to let visitors understand. Fourthlty, the sponsors encourage chefs to creative new marlin dishes to develop the marlin dinning culture. Fifthly, the sponsors design the more interesting activity to attract visitors to come, to stay longer, and to overnight at Taitung County in order to increase the benefit of marlin festival and promote the sustainable development of local industry and culture.

並列關鍵字

Marlin Festival ； Hunting Marlin ； Dinning Culture of Marlin ； Ecology of Marlin ； Experiencing Activity

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