本研究的主旨是針對汽車儀表板的配置進行顧客感性要素的評估,透過儀表板的視覺刺激找出感性要素與汽車儀表板配置的關聯性,進而瞭解顧客對於儀表板配置的感性需求。研究方法是運用感性工學來探討顧客對汽車儀表板配置的感覺與感性詞彙建立對應關係,並利用產品配置形狀的圖片搭配感性詞彙,並以問卷的方式來進行實驗後,將蒐集好的數據資料運用語意差異法、因素分析法及數量化理論Ⅰ類等量化統計方法來進行分析,歸納出感性要素與儀表板配置之間相互對應的關係。結果發現將感性詞彙歸類出使用性、機能性及效能性等三個主要成份。此研究能幫助設計者在設計產品時,以人與產品之間的看法及心理的感受來做考量,進而設計出符合汽車儀表板配置最佳的感性產品。
The goal of this study is to evaluate the perceptual essential factors of consumers against the car instrument panel. Customers’ needs could be understood, by figuring out the correlation between perceptual vocabulary and the design of car instrument panel from the visual stimulation of the product modeling. This study based on Kansei Engineering to investigate the relation between the sensation of customers on the car instrument panel and the perceptual vocabulary. The experiment took advantage of questionnaires. The collected data then analyzed by using methods such as semantic differential method, factor analysis and quantification theory type Ⅰ. The results of this study are summarized as a relations matching table between perceptual essential factor and style modeling. The results showed that the perceptual vocabulary was classified to three main composition: usability, functional, and performance. Through this research, designers could consider the opinions and psychological feelings of people to the products while designing them, and thus designed the Kansei product that most correspond to the design of car instrument panel.