消費者感性需求與微波爐外觀造型之關聯性評估

The relationship between consumers' Kansei needs and the exterior design of microwave oven

彭宗佑(Tsung-Yu Peng)

指導教授 ： 黃育信

國立屏東科技大學/管理學院/工業管理系所/碩士(2013年)

https://doi.org/10.6346/NPUST.2013.00195

摘要

本研究以感性工學做為基礎，透過消費者感性進行產品外型評估。藉由微波爐為例，以屏東地區女性上班族做為調查對象。透過調查法進行消費者對微波爐外觀意象的資料收集，基於定性分析法探究消費者意象與設計要素之間的質性資訊。經由質性的調查與統計分析的數量化理論I類，評估消費者感性需求與微波爐外觀造型之關聯性，並提供產品開發時初步的建議。結果顯示女性上班族對於微波爐的感性需求較偏向造型性構面，建議電子按鈕數量為11~15個、外觀為銀、黑色鏡面設計、手拉把開關及門和操作的介面無劃分區域；次要為操作性構面，建議為單純機械旋鈕、外觀為銀、黑色鏡面設計、一體成形拉門開關及門和操作介面無劃分區域。最後是機能性構面，建議外觀為銀、黑色鏡面設計、電子按鍵11~15個、一體成形拉門開關及門和操作介面無劃分區域。微波爐在外觀造型設計中，最應該被重視的是外觀顏色及材質的配置，其最能夠影響三個構面的表現。

關鍵字

感性工學 ； 微波爐 ； 數量化理論I類

並列摘要

This research based on Kansei engineering is to evaluate product exterior through consumers’ Kansei. Microwave oven is selected as a target product, and female office workers in Pingtung area are chosen as target subjects. The data of consumers against the appearance image of microwave are collected through questionnaire method. The qualitative information between consumers’ image and design elements is explored based on the qualitative analysis. Through qualitative investigation and quantitative analysis, the statistical analysis as correlation analysis for qualitative data and cognitive level can help us evaluate the relationship between consumers’ Kansei needs and the appearance of microwave and also provide initial proposal for product development. The results showed that the perceptual needs of female workers for microwave oven are more inclined to modeling dimension, proposing that the number of electronic buttons should be 11 to 15, silver exterior, black mirror designed, hand-pulled switches and doors, as well as un-zoning operate interfaces. The minor would be the operational dimensions, it is recommended as a simple mechanical knobs, silver exterior, black mirror designed, integrally molded doors and sliding switches, and also un-zoning operate interfaces. Finally, the functional dimension, it was proposed to has a silver exterior, black mirror designed, number of electronic buttons should be 11 to 15, integrally molded doors and sliding switches, as well as un-zoning operate interface. Therefore, the color configuration of overall appearance in exterior design of microwave oven can most affect the performances of the three dimensions.

並列關鍵字

Kansei Engineering ； Microwave oven ； Quantification Theory Type I

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