以社會資本及期望確認理論探討持續使用隨時資訊服務之研究

Applying Social Capital and Expectation Confirmation Theory to Study the Usage of All-the-time Information Service

徐裕峰(Yu-Feng Hsu)

指導教授 ： 陳灯能

國立屏東科技大學/管理學院/資訊管理系所/碩士(2013年)

https://doi.org/10.6346/NPUST.2013.00250

摘要

隨著科技的腳步的發展，頻寬不斷成長，行動無線網路涵蓋率的增加，人們的生活習慣與社會型態也隨之改變，透過比即時(real-time)資訊更佳的隨時(all-the-time)資訊能更快更方便的提供所要的資訊與社交互動。社會資本理論指出個人參與互動與網絡是為了製造利益，認為資本是對於個人資源的投資，以便在生產中獲得利益。伴隨著隨時資訊的產品市占率迅速攀升屢創新高，而隨時資訊所提供的功能及應用的多樣性與豐富性將造成人際間互動的形態快速改變，本研究將以期望確認理論觀點探究使用者期望由隨時資訊獲得的社會資本績效，並在連續使用後對隨時資訊產生的依賴感與持續使用行為的關係作探討。
本研究將於網際網路及紙本問卷同時進行資料蒐集，並以 SmartPLS 2.0進行分析，研究結果顯示使用者習慣藉由隨時資訊獲得社會資本的認同績效而對隨時資訊產生依賴感，也指出對隨時資訊的期望與依賴感均會直接影響持續使用之行為。

關鍵字

社會資本 ； 期望確認理論 ； 社會認同 ； 依賴

並列摘要

With technological advancement, continuous growth of bandwidth, and increased mobile wireless network coverage, people’s habits and social formations have changed. All-the-time information enables relatively faster and easier information access and social interactions compared with that using real-time information. Social capital theory asserts that people participate in interactions and join networks for profit, and that social capital is an investment of personal resources to gain profits from production. With the rapid and record-breaking increase in the market share of all-the-time information, changes in interpersonal relationship patterns based on the diverse functions and applications provided by all-the-time information can be expected. From the perspective of expectation confirmation theory, this study investigates user expectations of social capital outcomes obtained from all-the-time information and the relationship between the dependency induced by consecutive use of all-the-time information and continued usage behavior.
Data for this study were collected using both Web-based and paper surveys, and SmartPLS 2.0 was adopted for data analysis. The results indicate that users become accustomed to the identity outcomes of social capital acquired by using all-the-time information, consequently developing a dependency. This dependency and their expectations directly influence the continued use of all-the-time information.

並列關鍵字

Social Capital ； Expectation Confirmation Theory ； Social Identity ； Dependency

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