- 學位論文
關山親水公園旅遊服務品質與遊客滿意度研究
Studies on Tourism Service Quality and Tourists’ Satisfaction of Guanshan Water Park
摘要
本研究的目的在探討關山親水公園遊客旅遊的服務品質與滿意度，針對到關山親水公園旅遊的遊客，進行問卷調查，共得到174份有效問卷。研究結果顯示：關山親水公園生態資源豐富，公園內呈現生物多樣性，適合於生態旅遊、慢活學習、生態教學。大部份的遊客都感到「滿意」。但依據SPSS分析資料中，公園設備在「清潔衛生設施」上呈現顯著差異，服物要素在「公園內設置無障礙空間」，「公園內提供清潔便利的洗手間」，「公園內外各項設施的安全性」，「公園內外各項設施的維護」，「公園門票收費價格」等項目，屢次在各分析數據中呈現顯著差異，顯示這是遊客旅遊關注的問題，也可能是影響到親水公園旅遊的原因。另項數據顯示：個人平均收入與職業類別，在分析資料中均無顯著差異，證明此兩項個人因素並不會影響遊客旅遊滿意度。
並列摘要
This study investigated the tourism service quality and tourists’ satisfaction of Guanshan Water Park. The tourists who came to Guanshan Water Park were surveyed and 174 effective questionnaires were collected. The results showed that Guanshan Water Park was rich in ecological resources and bio-diversity was found in the park. This park was suitable for ecological tourism, slow movement learning, and ecological tutor. Most of the tourists feel satisfactory. According to the analysis using SPSS as a software, there is significant difference on hygiene facilities. Meanwhile, in the service factors item, there were always shown significant differences on accessible spaces, clean and convenient toilets, safety of every facility, maintenance and repair of each facility, and ticket prices of the park. It indicated that the tourists regarded those items as very important issues and it might be the effective factors that influence the willing of tourists who wish to come to this park. Moreover, there was no significant difference on average income and vocations items. It indicated that the two items were not effective factors in this study.