台灣稻米產業創新經營模式建立—以台灣濁水溪流域中大型碾米廠為例

Business Model Innovation of Taiwan's Rice Industries – Take Middle to Large Scale Rice Husking Factories of Zhuoshui River Valley as an Example

粘緯豐(Wei-Feng Nien)

指導教授 ： 張添盛

國立屏東科技大學/管理學院/科技管理研究所/碩士(2012年)

https://doi.org/10.6346/NPUST.2012.00191

摘要

在工作忙碌之餘，很珍惜能夠再回到母校屏科大進修，在科管所這幾年裏，交錯於事業、學業、家庭之間，極忙碌也非常充實，這一路來參雜著不為人知的辛勞與苦澀，及突破逆境後的喜悅與成就感。
論文撰寫期間，首先感謝指導我的添盛恩師，在這一段期間不辭辛勞給予賜正指導，在老師精闢的見解及敏銳的思維下，激發我思考及解決問題的能力，使本論文得以順利完成。同時感謝晉寬老師、莊副校長兩位論文口試委員，由於您們具有豐富的學識涵養，提供本研究論文寶貴的建議，使本論文更加周延，也要感謝我親愛的同學及學弟妹們，一路上共同鼓勵、共同成長，也感謝論文中深度訪談的三位稻米專業區執行長，由於您們的鼎力協助，使本論文更具豐富，另外感謝指導過我的師長們，還有幫助我的親朋好友們，實在十分感恩。
最後，僅以本篇論文獻給我親愛的家人，師長與所有的親朋好友，願此份榮耀與你們共享！

關鍵字

稻米 ； 中大型碾米廠 ； 創新 ； 經營模式

並列摘要

Rice is the major crops and staple food in Taiwan. It contributes to food safety, economy development of countryside, society stabilization, ecological conservation, and cultural inheritance. In recent years, the life style and social structure has been through a drastic change, introduce new products and service through highly value-added and innovated business model is a major issue of the proprietors.
From previous researches, the studies of business model innovation of rice industries are rarely found, not to mention researching in rice husking industry. This study concentrates on three middle to large scale factories of Zhuoshui river Valley in Taiwan. Five fundamental elements of production (4M1E) commonly used in industrial management are used to evaluate their basic conditions. Four components of strategic entrepreneurship by Gary Hamel’s are used to construct the contents of in-depth interview.
From the results, middle to large scale rice husking factories are on a large scale of human power, equipment, capitals and land. Financial resource is obvious the key factor for small scale rice husking factories to upgrade. From the aspect of core strategy in business model innovation: rice is food, introducing the food safety management system and certification is the necessary requirement. Transferring to small package market with elegant design and packing can drastically raise added-value of products. And awarded National Champion Rice is the basic strategy. From the aspect of strategy resources: introducing advanced rice husking machine to ensure husking quality is inevitable trend. Selecting excellent rice breed and implementing food traceability system is the way to guarantee the quality of raw material. From the aspect of customer interface: both virtual and physical channels are used to extract consumer’s habit and favor, it has no choice but to use scientific method to analyze consumer’s information. Finally, in the aspect of valued network: establishing the partnership with contracted farmer and providing consultancy is the key condition. Properly introduction and application of complementary products can increase the added-value of rice.

並列關鍵字

Rice ； middle large scale husking factory ； Innovation ； Business Model

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