中國大陸為近年來台灣最主要的檸檬及萊姆出口市場,為探討台灣檸檬及萊姆出口在中國大陸市場的競爭力,本研究利用中國大陸進口統計資料,透過固定市場佔有率模型分析2012~2016年間中國大陸主要檸檬及萊姆進口國,美國、南非、紐西蘭、台灣及其他國家的競爭力。研究結果發現在累計競爭效果的表現上由最高至最低分別為,台灣、紐西蘭、其他國家、美國、南非;其中台灣及紐西蘭累積競爭效果呈現正值,其他國家、美國、南非則呈現負值。另外,觀察歷年的競爭效果可以發現台灣是五個研究標的當中歷年總效果皆呈現正值的國家,且競爭效果歷年來有不斷上升的趨勢。
Mainland China is Taiwan most important export market for lemons and limes in recent years. In order to explore the competitiveness of Taiwan’s lemon and lime exports in the Chinese market, this study uses China import data and analysis of the market competitiveness to analyze China's major lemon and lime importing countries during 2012 to 2016. The results showed that the effect of cumulative competition from highest to lowest was Taiwan, New Zealand, other countries, the United States and South Africa. Among them, Taiwan and New Zealand showed positive effect of cumulative competition, while other countries and the United States and South Africa Present negative effect of cumulative competition. In addition, observing the competition effect over the years showed that Taiwan is the only country with positive effect over the years under the five research objectives, and the competitive effect has been on the rise over the years.