餐飲業網站內容分析

現今社會的變遷，網際網路的興起，人們可隨時使用手機暢遊全世界；餐飲業除了透過電視宣傳、廣告，讓人群得知有這樣餐廳可參考外，也可透過外送讓人們品嘗到餐廳的美味，而網站也是行銷的利器，藉由一個設計優質的網站進行網路行銷，可大幅提升公司知名度及業績，才有機會獲得越多人的選擇。本研究透過餐飲業網站的建置情形，以網頁實際探勘並參考相關文獻，歸納總結出餐飲業的網站應包含的重要項目。比較亞洲區不同地域的餐廳網站經由內容分析法研究餐廳網頁架構及網站內容後，研究結果顯示：（1）現代化設計以高清晰大圖、長滾動條及卡片式排版為主；（2）除了餐廳基本的Menu、據點查詢以及客服專線，亦有多數業者增設社群連結以拓展知名度；（3）餐飲業與顧客溝通的方式，仍趨向於一對一服務為主。本研究透過餐飲業網站的內容分析法探討，以提供餐飲業者及資訊業者未來在網站建置的架構、功能、介面及內容之參考依據。

關鍵字

餐飲業；餐廳；內容分析法；網站內容

並列摘要

In modern days, because of the increasing usage of internet, we can use our smart phone surfing through the net whenever we want. For catering, otherwise then the typical mode of advertisement on TV to wide its reputation, we can also have all gourmet by the way of delivery, and internet is a gorgeous tool for marketing. By designing a high-quality website to run online marketing, a company can increase its reputation and performance. This thesis investigates the building of websites of catering, and resume critical items that should be included. By caparing and analysing websites of diffrent areas in Asia, the result is as follows：(1)Modern design is most likely to use high-definition photos ,card-style typesetting. (2) Apart from the basic information like phone number, address and menu, most of siteowners put their community link to wide their reknown. (3) Comunication between owner and costumer is still more likely to be one-by-one style. Analysis of websites provide owners as future reference in part of infrastructure, interface, functions and contents. Keywords： Catering, Restaurent, Content Analysis, Contents of Website