- 學位論文
購買數量與捐款金額對購買意願之影響-以社會企業運用善因行銷為例
The Influence of Purchase Quantity and Firm Donation Amount on Purchase Intention - A Case Study of Social Enterprise which Using the Cause-Related Marketing
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- 李怡貞（2011）。慈善訴求與善因行銷對消費者捐贈意圖之影響〔碩士論文，國立中央大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0031-1903201314412780
- 呂理琪（2015）。為善欲人知—地位、產品個性、價格對於公益產品購買意願的影響〔碩士論文，國立臺北大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0023-1005201615084827
- 徐瑋翔（2013）。參與者對贊助商的產品知識、企業社會責任、承諾及購買意願之研究〔碩士論文，朝陽科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0078-2712201314042621
- 周書伃（2017）。Making Purchase Decisions for Themselves or for Others on Preferences for Hedonic or Utilitarian Products: The Moderating Role of Cause Related Marketing Campaign〔碩士論文，國立交通大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0030-0705201811403957
- 高毅剛（2022）。The Influence of Consumer's Perceived Corporate Social Responsibility on Product Purchase Intention—The Moderating Effects of Motivational Attribution and Corporate Image〔碩士論文，中原大學〕。華藝線上圖書館。https://doi.org/10.6840/cycu202201523