影響人們舉報不實訊息意願之因素探討

Exploring the Factors of the Intention to Report Disinformation

李逸琳(I-Lin Lee)

指導教授 ： 蕭國倫

國立臺中科技大學/資訊與流通學院/資訊管理系碩士班/碩士(2021年)

摘要

現在的社群媒體平台已成為國人日常生活中不可或缺的一部分，許多的公司商家也都紛紛建立起屬於自己的社群媒體平台帳號來進行宣傳，所以在社群媒體平台上的資訊也越來越繁雜，許多時候已無法辨別資訊的真實性。對於不實訊息的研究大多數都是探討使用者的分享動機，如有舉報的部分也多數都集中在組織內部的舉報等，但是關於舉報不實訊息之意圖的研究較少，因此，找出影響舉報不實訊息之因素是個重要的議題，唯有瞭解使用者對於舉報不實訊息的看法，才能幫助使用者減少在社群媒體平台上看到不實訊息的機會。本研究以「社會認知理論」與「社會交換理論」為基礎研究模型，並結合「舉報自我效能」、「新媒體素養」和「倫理道德」發展整合模型。本研究以網路的方式發放問卷，並使用PLS分析數據資料，結果顯示：(一) 本研究發現社會大眾對於新媒體素養重要程度將會影響到舉報意圖，(二) 利他主義對於舉報意圖是重要影響因素，(三) 批判性素養將負向影響舉報意圖，(四) 證實舉報自我效能可以有效影響舉報意圖，並且是重要影響因素之一，(五) 控制變數中的性別與教育程度將負向影響舉報意圖，男性相較於女性更容易在社群媒體平台上有舉報的想法，本研究之研究結果將有助於其他學者更加瞭解影響舉報意圖之因素。

關鍵字

社會認知理論 ； 新媒體素養 ； 舉報意圖 ； 利他主義

並列摘要

Nowadays, social media platforms have become an indispensable part of people's daily life, and many companies and businesses have set up their own social media platform accounts for promotion. Most of the studies on inaccurate messages are about users' motivation to share them, and most of the reports are focused on the reports within the organization, but there are fewer studies on the intention of reporting inaccurate messages. Therefore, it is important to find out the factors influencing the reporting of inaccurate messages. This study uses "social cognitive theory" and "altruism" as the basic research model, and combines "reporting self-efficacy", "new media literacy", and "ethics" to develop an integrated model. The results showed that: (a) the importance of new media literacy to the general public will affect the intention to report, (b) altruism is an important influence on the intention to report, (c) critical literacy will negatively affect the intention to report, (d) self-efficacy of reporting is proved to be effective in influencing the intention to report and is one of the The findings of this study will help other scholars to better understand the factors that affect the intention to report.

並列關鍵字

Social Cognitive Theory ； New media literacy ； Report intent ； Altruism

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