企業社會責任與企業財務績效關聯之研究

本研究主要探討企業社會責任(CSR)與公司財務績效(CFP)的關聯，以及檢視企業社會責任對公司財務績效的影響層面。本文以天下雜誌所評選的天下CSR企業公民獎項，作為界定企業是否於社會責任方面有良好的表現，並運用迴歸分析的方式進行實證研究，進一步檢視社會責任表現較佳的公司，是否能提升公司在往後年度的財務績效表現。從實證分析結果可知：整體而言，企業社會責任與公司財務績效具正向關聯，惟企業社會責任對財務績效並未存在顯著差異。另公司規模較大的公司因資源較多的基礎下，社會責任表現與財務績效亦相較良好，有助於提升企業未來永續經營之可能性。

關鍵字

企業社會責任；公司財務績效；迴歸分析

並列摘要

This paper mainly discusses the relationship between corporate social responsibility (CSR) and corporate financial performance (CFP), and investigates the implication between these two sets of variables. This sample composed of the prizewinning firms of the CommonWealth Magazine Top 50 Corporate Citizen CSR Awards as the company who has a good performance in social responsibility. It was conducted by empirical research in the form of regression analysis. We further examine whether companies with better social responsibility performance can improve the company's financial performance in the coming years. Overall, from the results of empirical analysis, it can be seen that the company has a positive correlation with corporate social responsibility and financial performance. It represents a company with better social responsibility performance relatively has higher financial performance. However, there are no significant difference between corporate social responsibility and corporate financial performance, and prove that they also bring better financial performance to the company in the following years. However, the company with larger scale has social responsibility based on more resources. A good performance on CSR would be to enhance relatively the possibility of sustainable business in the future.