This study examines whether the managers' pay-performance sensitivity (PPS) affects the value of cash holdings at different business life cycles. This study uses excess return and Tobin's Q to measure the value of cash holdings. The empirical results show that managers' PPS is positively related to the value of cash holdings. Furthermore, the positive relationship is higher for firms in the growth stage than that in the decline stage and maturity stage. It implies that firms in the growth stage which have higher managers' PPS can increase the relationship between cash holdings and excess return/Tobin’s Q and improves the value of cash holding.