- 學位論文
後現代戲仿觀點應用於平面設計之研究
The Study of Post-Modern Parody in Graphic Design
摘要
後現代影響下，文本交流變得混亂且難以辨識。在戲仿觀點影響下的創作不僅保有原作的部分元素或精神，亦能創造出新的作品意義與趣味性，然而並非僅是模仿與對比便能成就精妙的創意之作。戲仿（parody）一詞是源自於後現代語文創作之變革，而後由於電腦技術便於保存、挪用舊有圖像，進而演變為藝術、設計領域常用的手法與觀念。本研究將探討戲仿觀點的演進，以及如何影響平面設計的內涵，以符號學的角度歸納戲仿觀點下的平面設計元素之表現與應用。本研究歸納出戲仿觀點下平面設計之要點如下： 一、戲仿觀點為後現代創作之重要觀念； 二、後現代戲仿觀點跨領域發展蓬勃； 三、戲仿觀點下平面設計圖像創作的真實與虛擬難以分辨，平面設計中的圖像元素開始大量進行戲仿，原作的重要性被分化，各類文本出現了顛覆性的改變； 四、越界交融—戲仿觀點下平面設計成為社會的反照，現今大量運用戲仿觀點所設計而成的非商業平面設計，透過網路傳播形成社群網絡，進一步促成平面設計成為社群向社會表達意見的管道。 本研究歸納出使用戲仿觀點進行平面設計的創作與研究之建議如下： 一、戲仿觀點並非只是滑稽且無意義的抨擊，必須具備深度的洞察力，揭示既定規則所忽略的關鍵細節並加以創意改造，需避免在不夠詳盡地理解舊文本之下進行譏諷，避免造成拙劣的模仿以及不具新創意的單純挪用； 二、由於符號的任意性將可能產生差異甚大的解讀，因此在訊息傳達的效度上，可進一步透過客觀的量化分析，以利於了解戲仿觀點應用於平面設計的意義辨識性與解讀性程度。
並列摘要
Under the influence of postmodernism, the exchanges of text become chaotic and difficult to identify. The creations influenced by the viewpoint of parody, not only retains elements but also the spirit of the original text, are able to create meaningful and interesting new works. However, It can’t be created by the way of imitation to achieve such subtle creative work. The word “parody” is derived from the changes of postmodern language creation, because of the computer technology, images are easy to save and use, which evolved into art, design and becomes commonly used in the visual creation field. This study will explore the evolution of parody from postmodernism, and how it impacts the meaning of graphic design and how it performs in graphic design elements through semiology. This study summarizes the main viewpoint of parody of graphic design as follows： 1.Parody perspectives for postmodern are critical concepts of art creation. 2.The viewpoint of parody influences different domain of text heavily. 3.Because of the parody perspectives, it’s difficult to identify whether it is truth or imagination of the images and meanings which showed in graph design, the original text is not that important anymore. 4. Interdisciplinary communication- Influenced by Parody perspectives, Graphic design becomes the reflection of society. The function of graphic design turn into non-commercial purpose by the concept of parody, which transmitted through networks forming community networks, and further contributes to graphic design to channel people’s views on community to community. Concludes this study which use parody ideas for the creation of graphic designs and suggestions are as follows: 1. Parody is not only funny and senseless attack. Any creation uses the concept of parody must have a depth of insight, and avoid to vulgar imitation and imply using the way of appropriation. 2.Because of the arbitrariness of the sign may produce very different interpretations, so on the validity of the message can further objective quantitative analysis in order to learn the meaning of parody ideas apply to graphic design degree of identification and interpretation.