- 學位論文
臺灣民俗文化動畫創作－以端午祭宣導片為例
Image Animation Creation of Taiwan Folk Culture — A Promotion Film for "Dragon Boat Festival"
摘要
臺灣民俗文化流傳至今，記載著數量不勝枚舉的民俗文化，早期社會因某些因素通常幾乎會避免觸及以地方文化、敏感禁忌等為題材；臺灣動畫自1970年代開啟代工之路、1990年代由代工轉向原創、2000年代全球化與數位化浪潮席捲、2003年數位內容學院、2008年數位典藏與數位學習國家型科技計畫，其目的皆在透過電腦科技將文化進行數位化後，得以永續流傳與有效運用。臺灣的民俗文化繽紛且多樣，充分展現民間充沛生命力及多元化的樣貌，本創作研究目的旨在因舊傳統傳播模式有可能瞬間會隕歿或者消失，甚至難以復原，期望能藉由新時代電腦科技藝術數位化工具的展現功能，將臺灣端午節慶文化活動意涵轉化為動態圖像、動畫影片等新興媒體型式，以達到傳播其文化內涵之目的。 在電腦動畫風格上運用動態圖像設計的藝術展現，融合動畫與動態圖像特性賦予平面視覺設計生命的元素，藉由虛幻敘事與影像張力的視覺刺激，讓人們對於「端午」不再僅是紀念歷史人物愛國詩人屈原的象徵，而是透過電腦科技藝術數位化的展現能力，重塑端午文化內涵新義，引起大眾能夠察覺自身在地文化，使臺灣民俗文化資產能永續流傳、傳承，經數位化展現能力與數位媒體傳播形式讓臺灣民俗文化富有新型態的樣貌。
並列摘要
Taiwan folk culture has been circulated to the present which recorded plenty of folk cultures. In the early days, due to certain factors, local culture and sensitive taboos were almost impossible to become the topic. For Taiwan Animation, it’s started the road of OEM in 1970s, turned out to Original Creations in 1990s, Globalization and Digital waves swept in 2000s, College of Digital Contents initiated in 2003 and National Science and Technology Program for e-Learning launched in 2008. The purpose is all to digitalize the culture through computer technology for perpetual circulation and effective use. Taiwan folk culture is so colorful and diverse that fully demonstrates the looks of vitality and diversity of the society. The purpose of this creative study is that the old traditional communication mode may fail or disappear instantly, or even difficult to recover, so it is expected that, by means of the display function of digital tools of the modern computer technology, the cultural activities of Dragon Boat Festival in Taiwan can be transformed into the new media formats such as dynamic images and animated films to achieve the purpose of spreading its cultural connotations. In the computer animation styles, take use of the artistic display of Motion Graphics design to fuse the features of animation and Motion Graphics to endow the graphic and visual design with life element. Through the visual stimuli of illusory narration and image tension, the Dragon Boat Festival is not just to memorize the patriotic poet, Qu Yuan as a symbol of historical figure to people; it embodies via digital display capacity of computer science and technology to reinvent the cultural significance of the Dragon Boat Festival and give rise people to perceive their local culture so that the assets of Taiwan folk culture can be continually circulated and passed down. By ways of digital display capacity and digital media communication forms, Taiwan folk culture will be given to a new look.
參考文獻
延伸閱讀
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