互動設計之參與者愉悅經驗研究

A Study of Pleasurable Experience on Interactive Design

蔡宜佳(I-Chia Tsai)

指導教授 ： 游耿能

國立臺中科技大學/設計學群/多媒體設計系碩士班/碩士(2005年)

摘要

資訊科技不斷的進步，為互動設計帶來了多元豐富的表現手法，結合多種媒體的呈現，擴展原有在平面表現的範疇，直接提供參與者不同的參與經驗與感知體驗。因此，提供具有樂趣且可增進愉悅性互動設計更顯重要。
本研究目的為探討構成愉悅性之不同互動涉入程度之設計準則，及不同互動表現形式與參與者愉悅感之關係研究。透過相關文獻探討，針對互動設計、互動形式、愉悅性相關研究及參與者經驗的研究方法進行分析，以作為具愉悅品質的互動設計之依據。研究之進行分為兩實驗，實驗一以現有的互動設計為探討對象，透過專家訪談及Kano二維品質模式問卷法來進行實驗，針對互動設計之互動模式及愉悅性進行分析。實驗二以研究者自行設計的不同互動涉入程度之互動設計為探討對象，依據文獻探討及實驗一結果為背景，設計出低、中以及高互動涉入程度之互動設計。
本研究期望透過愉悅性評量表之分析、歸納與探討，提供互動設計者對不同涉入程度之互動作品製作之參考建議。主要結果及結論為：互動設計影響參與者愉悅感的主要原因為視覺豐富、回饋速度及簡易操控；應用愉悅品質要素於中互動涉入程度之互動設計，能獲得最高的滿意度。另外，在高互動涉入程度之互動設計方面，多人共同參與活動內容的互動形式較容易引導參與者進入沉浸狀態，可提高愉悅互動效果，因互動模式複雜，需透過導覽者解說，滿意度上略遜於中互動涉入程度；而在低互動涉入程度方面，設計上宜透過多樣化之詮釋手法，提升愉悅情感。

關鍵字

互動設計，愉悅性，互動體驗，情緒，涉入程度

並列摘要

The continuous progress of information technology brings diverse and rich styles of expression to the field of interactive design, using intertwined methods to enhance existing forms of multimedia interaction. This technique provides the audience with varied participatory and perceptual experiences. Therefore, it is important to provide an interactive design that is both attractive and pleasurable.
The aim of this study is to investigate the guidelines of interactive design that contribute to a pleasurable experience, and the relationship between different interactive forms and the participant’s corresponding pleasure response. By consulting pertinent literature, this study analyzes related research on interactive design, interactive forms, pleasure, and research methods of user experience as the basis of pleasurable interactive design. The experiments in this study are divided into two stages. Through the interview of experts and the Kano Questionnaire, the first experiment uses existing interactive designs to analyze the interactive forms and pleasure of interactive design. The second experiment uses results generated from the first stage and related literature to establish different levels of involvement in interactive design: low-involvement, medium-involvement and high-involvement.
This study uses the assessment of pleasure to provide good criteria for improving participants’ pleasure in future interactive designs. The results generated in this study reveal that the key factors influencing participants` pleasure in interactive design are rich visuals, quick feedback, and easy manipulation. Participants are most satisfied when such elements are applied to medium-involvement interactive designs. Furthermore, in interactive designs with high-involvement, interactive forms involving multiple participants are more likely to immerse users in an environment that enhances pleasurable interactions. Due to the complexity of the interactive forms, participants often require guidance, resulting in a lower satisfaction level than the medium-involvement interactive design. Lastly, low-involvement interactive designs require a larger variety of techniques to improve participants’ emotion.

並列關鍵字

Interactive design, Pleasure, Interactive experience, Emotion, Involvement

參考文獻

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