如何創造及維持競爭優勢,一直是各界關注的議題,在全球下浪潮下,策略聯盟或併購活動業為實務界普遍採用之成長策略,惟其運用管理上之困難甚鉅,植此,本研究基於相關能力觀點,探討企業選擇策略聯盟及併購活動之方式,是否能獲取並提升競爭優勢,以深入探討在複雜動態環境下如何將所得資源實際轉化為企業所需之核心能力並符合策略意圖。於研究方法上採用單一個案進行探入討究,擇定明基集團為主要研究對象,首先瞭解明基集團成長歷程中的概況,觀察其成長發展過程,分別以關鍵性重要策略聯盟(含併購)活動為主體,運用動態能力架構觀察該階段資源佈局與能力結構,勾勒其演進並結合核心能力觀點探究與策略意圖之關聯,尋求企業進行策略聯盟與併購時最適之邏輯。本文最後討論理論與管理意涵、及未來研究建議。
How to create and maintain a competitive advantage, has been the subject of public attention, the next wave in the global, strategic alliances or mergers and acquisitions industry as a growth strategy commonly used by the practitioners, but their use is very difficult to manage on the huge, plant, this study based on Related capabilities approach, companies have chosen to explore the way of strategic alliances and mergers and acquisitions activities, whether obtain and competitive advantage, in order to further explore how in a complex dynamic environment resulting resources into real business needs of the core competencies and consistent with the policy intent. Using research methods on a single case study conducted probe into the discussion, fix a BenQ Group as the main object, first understand the BenQ Group, grew up in an overview, to observe the growth and development process, respectively, the critical importance of strategic alliances (including Mergers and Acquisitions) activities body, when the use of dynamic capability to observe the architecture and the ability to structure the layout stage resources, outlining its evolution and combination-related core competencies and strategy point of view to explore the intention of seeking strategic alliances and mergers and acquisitions businesses optimum of logic. This article concludes with a discussion of theory and management implications, and recommendations for future research.