從遊客觀點探討歷史空間再造之永續觀光發展--以審計新村為例

Sustainable tourism development of historical space reconstruction from the perspective of tourists: Shen Ji New Village as an example

紀玉嬋(Yu-Chan Chi)

指導教授 ： 顏昌華

共同指導教授 ： 鄧秀玉(Hsiu-Yu Teng)

國立臺中科技大學/商學院/財務金融研究所碩士班/碩士(2020年)

摘要

近年來人們休閒觀念與文化涵養提升，具魅力之歷史空間活化與再利用場域蘊育而生，結合文化創生與社區營造來延續它的空間生命價值，因而帶動城鄉永續觀光發展。過去許多學者認為需要從不同的觀光權益關係人之觀點，從環境、經濟與社會文化之面向，探討永續觀光發展之認知與態度。因此，本研究目的在瞭解遊客對於永續觀光發展所帶來環境、社會文化與經濟之影響。本研究採用問卷調查法，針對台中審計新村的遊客進行便利抽樣，回收392份有效問卷。研究結果發現永續觀光發展認知和旅遊滿意度之間具有顯著的正向關係，旅遊滿意度與重遊意願之間亦具有顯著正向關係。此外，旅遊滿意度在永續觀光發展認知與重遊意願之間扮演中介變數的角色。在理論貢獻方面，本研究從遊客觀點可以擴充永續觀光發展認知與遊客態度和行為之知識。在管理實務方面，觀光相關政府機構在永續觀光實體環境規劃時，應保留地方文化特色與注重自然環境維護，建置完善觀光資源與公共設施，提升產品及服務品質，藉以提高旅遊滿意度及重遊意願，並帶動地方經濟發展。

關鍵字

永續觀光發展認知 ； 旅遊滿意度 ； 重遊意願

並列摘要

In recent years, people have grown more aware of the concepts of recreation and culture, and the ideas of revitalization and reuse of charismatic historical spaces have been offered. The approaches of placemaking and community development have been adopted to extend the life and value of spaces further driving sustainable tourism de-velopment of urban and rural areas. In the past, many scholars believed that it is im-portant to explore the perception of and attitude toward sustainable tourism develop-ment from the perspectives of many stakeholders in the tourism and the aspects of en-vironment, economy, society, and culture. Therefore, the purpose of this study is to understand tourists’ perceptions on the environmental, social, cultural, and economic influences brought by sustainable tourism development. This study adopts question-naires for the survey and conducts convenience sampling of tourists at Shen Ji New Village in Taichung, and a total of 392 effective survey forms were recovered. The results of the study found a significant positive correlation between the perception of sustainable tourism development and travel satisfaction, and travel satisfaction and re-visit intention also showed a significant positive correlation. Besides, travel satisfaction acts as a mediator between the perception of sustainable tourism development and re-visit intention. In terms of theoretical contributions, this study can expand the knowledge on the perception of sustainable tourism development and tourist attitudes and behaviors from tourists’ perspectives. In terms of management practices, govern-ment agencies associated with tourism should retain the local cultural characteristics and emphasize the preservation of the natural environment when planning for the physical environment of sustainable tourism. Comprehensive tourism resources and public facilities should be built, and products and service quality should be improved to increase travel satisfaction and revisit intention.

並列關鍵字

Perception of sustainable tourism development ； travel satisfaction ； revisit intention

參考文獻

一、中文文獻

王作成，何曉群，(2004)，揭開顧客滿意度的神祕面紗，市場研究雜誌，9，6-7。

左顯能，(2000)，觀光地區永序發展規劃之研究-以東北角海岸風景特定區為例，國立台灣大學地理學研究所未出版之博士論文，台北市。

周文樹，(2003)，台南縣尖山埤水庫風景區遊客滿意度之研究，逢甲大學土地管理系碩士在職專班未出版之碩士論文，台中。

周曼蓉，(2015)，遊客知覺價值與重遊意願之研究-以台南市新化老街區為例，國立屏東科技大學景觀暨遊憩管理研究所未出版碩士學位論文，屏東。