摘要
目前地方政府在推動在地觀光較未積極發展行動應用程式，例如：旅遊APP等資訊媒體領域，因此限制大里旅遊景點的曝光度，此創作有助於行銷大里特色景點，並在Android數位應用程式發佈平臺「Google Play」商店提供遊客免費下載，不僅有助於提升大里地區的景點行銷，也能將此創作的地方旅遊APP模式，提供給其他縣市政府做參考依據，發展屬於在地特色的旅遊APP，進而提升縣市政府景點曝光度，增加國人國內旅遊的意願。本創作研究方法是以田野調查法為主，以實地拍攝景點照片，並運用文獻探討法，及相關案例分析。分析出適合旅遊APP介面編排與色彩運用，在藉由田野調查後的景點資訊與影像，置入到大里旅遊APP的介面編排中，提供旅客瀏覽及查詢。在介面選單主要分為「健康樂活」、「觀光工廠」、「嚐鮮之旅」、「特色景點」及「古蹟巡禮」可供遊客依照喜歡的景點做安排，在創作上以插畫風格表現UI介面，讓整體APP介面表現出在地特色，營造出大里地區豐富的人文地理風情。
並列摘要
The local government currently promotes Dali, we can find that there are no efficient mobile applications development in the multimedia territory, such as tourism APP, Thus the exposure ability has been restrained. The present study aims to make well promotion of special sceneries in Dali by designing mobile applications on the Android platform “Google Play”, which can be downloaded by visitors for free. It can not only elevate the attractions promotion, but also be a reference for other local government to develop their own distinctive traveling APP for more exposure and desire of domestic tour.The main method of this paper is focus on field research, by taking pictures in presence, and document analysis to record the information and history of each scenery and analyze the suitable interface design and color plan for Dali tourism APP. The study put correctly collected messages into the platform of the tourism APP, providing browsing and inquiry for visitors. The menu of the interface includes “Healthy LOHAS”, “Tourism Factories”, “Food Travel”, “Special Scenery”, and “Historical Sites”, which gives opportunities for tourists to arrange their traveling plans. Furthermore, in the way of creative design, the UI interface features illustration style for making the whole APP more user-friendly, and constructing a better visual communication full with warm hospitality.
參考文獻
延伸閱讀
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