雲端服務為基礎的服務創新：以行動裝置為例

A Service Innovation Based on Cloud Computing Service: Mobile Devices as an Example

林家瑋(Lin, Chia Wei)

指導教授 ： 李慶長

國立臺北商業大學/管理學群/商學研究所/碩士(2013年)

https://doi.org/10.6818/NTUB.2013.00002

摘要

近年來雲端運算的發展日趨成熟，相關研究亦逐日增加，據Gartner統計報告指出，2008年全球雲端運算的產值高達464億美元，並預估2013年將成長到1,500億美元，成長的幅度高達3倍以上，因此雲端運算的相關產品服務與創新是眾企業所舉目關注的議題。
惟過去研究均著重在雲端之網路安全、內部流程改善與採用意願的部份，較少在企業的雲端服務創新與消費者知覺雲端服務創新部份做探討。因此本研究主要探討消費者對企業雲端服務創新的看法，並透過問卷調查的方式，來深掘企業推出創新的雲端服務，對知覺價值、品牌形象、滿意度與忠誠度有何影響。
研究結果顯示，企業於雲端服務上投入越多，消費者對企業之服務創新、知覺價值、品牌形象、滿意度與忠誠度均有正面的影響，由此結果說明，盡早開發創新的雲端服務為企業的當務之急。綜上所述，希望藉由本研究驗證結果，能有助於企業採用雲端運算與推出創新的雲端服務上有較完善的策略考量。

關鍵字

雲端運算 ； 服務創新 ； 品牌形象 ； 知覺價值 ； 忠誠度

並列摘要

Recently, the development of cloud computing comes to maturity and the relevant researches are increasing. According to the statistics report that is conducted by Gartner, the output value of cloud computing runs up to $46.4 billion. By 2013, the output value will increase three times up to $150 billion. Therefore, relevant products and service innovation of cloud computing is a concerned issue to enterprises.
In the past, the research of cloud computing focuses on internet security, process improvement and adoption intention. There are seldom discussed about cloud service innovation and perceived cloud service innovation. This research aims to explore customers’ willingness toward cloud service innovation. By questionnaire and survey, we discuss the effects of cloud service innovation. As the result, the more efforts the enterprise invest, the more positive effects in SI, PV, BI, Sat and Loy. We suggest that enterprises develop innovative cloud service as soon as possible. This research hopes to improve enterprises’ decisions on adopting cloud computing and launching innovative cloud service.

並列關鍵字

Cloud Computing ； Service Innovation ； Brand Image ； Perceived Value ； Loyalty

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