- 學位論文
基於AI數據觀察消費者行為與行銷問題
An Observation on the Consumer Shopping Behaviors and Marketing Problems based on AI Data
摘要
本研究的目的是了解人工智能如何在電子商務競爭環境中幫助電子營銷人員。與傳統 的營銷和管理不同，隨著技術的發展，商業產業正在利用它來實現利潤最大化的目標。為 了完成這項研究，我研究了地方和國家的學術文件、論文和期刊，並結合了對一家基於人 工智能的初創技術公司員工的採訪所獲得的信息。 在研究過程中，我首先對人工智能和客戶關係管理方面的學術論文和文章進行了一些 研究，了解概念和在業務上的實際應用。其次，我與相關產業的專業人員進行訪談來獲得 實際個案的營運內容。受訪者的企業背景為人工智能驅動的營銷解決方案提供了渠道，幫 助企業更好地解決問題，更輕鬆地實現目標。商業公司與其客戶之間的合作夥伴關係是維 持利潤的關鍵之一。 因此，企業僅靠文書工作的數字化轉型是不夠的，人工智能驅動的營銷解決方案已被 許多企業採用，這為各種企業帶來了全新的轉型水平。營銷成功後，與商業夥伴的長期合 作對公司的運營至關重要。此外，數據隱私和限制的隱患將在以下內容中討論。
並列摘要
The purpose of this research is to understand how artificial intelligence can assist e- marketers in the e-commerce competitive environment. Unlike traditional marketing and management, with the development of technology, the commercial industry is using it to achieve the goal of maximizing profits. To complete this research, I researched local and national academic documents, papers and journals, and combined the information obtained from interviews with employees of an AI-based start-up technology company. In the research process, first I did some research on the academic thesis and articles about AI and customer relationship management, to know the concepts and the practical use on the business. Secondly, I started to prepare for an interview. The steps of the research process are as below: 1. Finding academic theses and articles about artificial intelligence and customer relationship management. 2. Organizing an interview with a professional participant who knows the AI services in e-commerce. 3. Analyzing the information of these and the interview content to conduct this research thesis. Respondents’ company background provideschannels for artificial intelligence- driven marketing solutions to help companies better solveproblems and achieve goals more easily. The cooperative partnership between a business company and its customers is one of the keys to maintaining profits. If the company has a good relationship with its customers, then it can easily make a profit. On the contrary, if thisis not the case, the strategy adopted by the company may be incorrect and lead to loss of customers. Therefore, the digital transformation from paperwork is not enough for the company, and artificial intelligence-driven marketing solutions have been adopted by many business facilities, which brings a whole new level of transformation to the business sector. After successful marketing, long-term cooperation with business partners is crucial to the company's operations. The hidden dangers of data privacy and restrictions will be discussed in the following content.