以 CORPS 模式探討台北市電器公會 之企業社會責任

摘要論文名稱:以 CORPS 模式探討台北市電器公會之之企業社會責任頁數:69 校所別:國立臺北商業大學企業管理系(所) 畢業時間:110 學年度第 1 學期學位:碩士研究生:廖全平指導教授:張旭華關鍵詞:企業社會責任、CORPS 模式、台北市電器公會企業履行社會責任有助於提升企業的品牌形象與改善企業文化，並且可以讓政府、消費者、弱勢團體與廠商同時受惠。本研究採用個案研究法，研究對象為台北市電器商業同業公會。本研究首先蒐集由台北市電器商業同業公會提供之各項與其舉辦之公益活動相關之資料文件，並以其活動個案為起點，再以 CORPS 模式分析公益活動中的人力資源(P)、財力資源與物力資源(R)，經由某一些有組織的活動(O)，創造某些有價值的服務(S)，以服務社會中的企業或個人(C)。研究結果顯示，以公會為名進行對社會責任的履行是和企業履行社會責任一樣，能有效提升公會的形象，也能間接提升公會成員的形象。本研究希望透過台北電器商業同業公會的案例，鼓勵更多公會積極舉辦公益活動，善盡社會責任。

關鍵字

企業社會責任； CORPS 模式；台北市電器公會

並列摘要

ABSTRACT Title:Using the CORPS Model to Study the Corporate Social Responsibility of Taipei Electrical Commercial Association Pages:69 School:National Taipei University of Business Department:Department of Business Administration Time:December, 2021 Degree:Master Researcher:Chuan-Ping Liao Advisor:Hsu-Hwa Chang Keywords:corporate social responsibilities, CORPS model, Taipei Electrical Commercial Association. The fulfillment of CSR (corporate social responsibilities) helps to enhance the corporate brand image and improve corporate culture, and can benefit the government, consumers, disadvantaged groups and manufacturers at the same time. This study adopts a case study method, and the research object is the TECA (Taipei Electrical Commercial Association). This research first collects various information documents related to the charity activities provided by the TECA, and starts from the case of its activities, and then uses the CORPS model to analyze the human resources (P), financial resources and material resources in the charity activities Resources (R), through certain organized activities (O), create certain valuable services (S) to serve certain people in the society (C). The research results show that performing social responsibilities under the name of the TECA is the same as fulfilling social responsibilities by enterprises, which can effectively enhance the image of the association and indirectly enhance the image of the members of the association. This research hopes to encourage more associations to actively organize charity activities and fulfill their social responsibilities through the case of the TECA.