- 學位論文
智慧家電購買意願之研究-以創新擴散理論 與科技接受模式為基礎
The Study of Smart Appliances Purchase Intention -- Based on the Innovation Diffusion Theory and Technology Acceptance Model
摘要
摘要 論文名稱:智慧家電購買意願之研究-以創新擴散理論與科技接受模式為基礎 頁數:45 頁 校所別:國立臺北商業大學 企業管理系(所) 畢業時間:110 學年度第 1 學期 學位:碩士 研究生:張瑜庭 指導教授:陳玫真 關鍵詞:創新擴散理論、科技接受模型、智慧家電 21 世紀興起的智慧家電，目前正處於生命週期的成長期階段，產品功能及應用的 廣泛度都還在起步階段，消費者是否願意改變原有的習慣改採用智慧家電又或是哪種 型態的智慧家電能獲取消費者的觀點。 本研究根據創新擴散理論及科技接受模型，探討影響消費者購買智慧家電的因 素。經過文獻探討將科技接受模型的知覺有用性、知覺易用性，及創新擴散模型的相 對優勢、試用性、複雜性、相容性、觀察性對於消費者購買意圖的影響提出七個假 說。在研究期間共計回收有效問卷 568 份，透過線性迴歸分析對七個假說進行驗證。 研究結果顯示:消費者知覺智慧家電的知覺有用性、知覺易用性對購買意圖有顯 著正向影響;消費者知覺智慧家電的相對優勢、相容性、試用性、觀察性對購買意圖 有顯著正向影響。
並列摘要
ABSTRACT Title:The Study of Smart Appliances Purchase Intention -- Based on the Innovation Diffusion Theory and Technology Acceptance Model. Pages:45 School:National Taipei University of Business Department:Department pf Business Administration Time:January, 2022 Researcher: Yu-Ting Chang Degree:Master Advisor:Mei-Jen Chen Keywords:Innovation Diffusion Theory、Technology Acceptance、Smart Appliances Smart home appliances are still in the growth stage of the product life cycle, and the wide range of functions and applications are still in their infancy. In the initial stage, are consumers willing to change their original habits to adopt smart home appliances or what type of wisdom? Home electric energy captures the consumer’s point of view. Based on the innovation diffusion theory and technology acceptance model, this research mainly explores the impact of perceived usefulness, perceived ease of use, relative advantage, trialability, complexity, compatibility, and observation on consumer purchase intentions and proposes seven hypotheses. During the study period, a total of 568 valid questionnaires were collected, and the path analysis of the seven hypotheses was carried out through linear regression analysis. The results of the study show that consumers’ perceived usefulness of smart appliances has a significant positive impact on purchase intention; consumers’ perceived ease of use of smart appliances has a significant positive impact on purchase intention; consumers’ perception of the relative advantage of smart appliances has a significant positive effect on purchase intentions. Purchase intention has a significant positive impact; consumers' perception of the compatibility of smart appliances has a significant positive impact on purchase intention; consumers' perception of the trial nature of smart appliances has a significant positive impact on purchase intention.