醫療藥品業使用線上教學學習滿意度調查及未來改善策略之研究─以某醫療藥品公司為例

全球醫療藥品業隨著企業經營成本增加、交通運輸費用提高以及利潤降低，使得傳統的教學模式都已逐漸趨向數位化，可見線上教學課程在醫療藥品業有其落實的重要性。本研究針對國內某一醫療藥品業公司作為個案對象，在問卷調查的部分則利用文獻回顧以及深度訪談來設計問卷題項。研究實證發現多數學員對於線上教學課程後所帶來的學習效益以及其他優點，像是便利性、節省成本以及彈性學習的滿意度較高。而在單因子變異數分析部分發現，學員的年齡、年資以及工作區域對於線上教學課程各種構面的滿意度具有顯著性，其中以年齡層較高或是年資較高的學員滿意度較為顯著，其可能原因為其考量升遷或是工作穩定，因此對於公司的數位教學政策接受度會比較高。另外在工作區域的部分則發現北區的學員較注重線上教學課程使用上的感受，如操作介面、課程環境以及課程趣味性，而南區的學員較注重線上教學使用後的效果，如學習成效、重複學習以及學習評估。本研究建議認為在e化教學未來改善策略上可以設計更多選擇性課程，如跨職務領域的基礎課程以及實務課程，以解決年資與年齡的差異性；另外可針對區域差異設計部分實體課程來減少學習經驗以及觀念的偏誤，教學部門也可以將這些學習狀況彙整至學習部門進行課程未來調整以及規劃。

關鍵字

線上教學；醫療藥品業；滿意度；改善策略

並列摘要

It’s an evolution of traditional education to e-learning when issues about operating cost increasing, transportation expenditure increasing and benefit decreasing are important problems for global pharmaceutical industry. Therefore, this study used questionnaire survey to analyze the degree of satisfaction and strategies from which the sample is one pharmaceutical company in Taiwan. The finding is as follows: (1) employees get more satisfaction with learning efficiency and some kind of merits like convenience, saving cost and learning flexibility in e-learning, (2) In the part of age and seniority, it's more significant by employees who are higher age or higher seniority, because they are more acceptance for e-learning policy by considering about promotion or stability, (3) In the part of working area (northern Taiwan, middle Taiwan and southern Taiwan), it's more significant that employees from northern Taiwan on the feeling of using e-learning like interface, environment and interesting; employees from southern Taiwan on the outcome of after using e-learning like learning effect, learning to repeat and assessment for learning. Last of all, there are some strategies of the results such as design interdisciplinary courses and practical courses to reduce variation with age and seniority, design entity courses to decrease error of learning experiences and views. Besides, the department of teaching and learning will synthesize information into the course project of adjustment and planning in the future.