- 學位論文
The Effects of Using Social Networking on Theme Park Promotion
The Effects of Using Social Networking on Theme Park Promotion
並列摘要
Rates of using social network are increasing in these few years. However, previous studies always focus on social network advantages and disadvantages, there is limited studies focus on enterprise using social network as a way to promote their companies. This studies focus on what effect will bring to theme park when theme park using Facebook as a promotion. Method of this studies using are group interview and questionnaire. Target of group interview are theme park promotion department managers and target of questionnaire are members of Facebook. Results of this research are (1) Facebook fan pages can’t help theme park attract visitors have revisiting intension (2) Theme park managers considered Facebook is a tool to promote theme park
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