科技接受模式對個人雲採用意圖的影響─以電腦自我效能為調節變數

The Effects of Technology Acceptance Model on the Intention to Adopt Personal Cloud with Computer Self-Efficacy as the Moderating Variable

余家瑛(Chia-Ying Yu)

指導教授 ： 曾淑美

義守大學/電機資訊學院/資訊管理學系/碩士(2016年)

摘要

網路的發展與科技的進步，不僅讓置身於世界各地的使用者能夠彼此合作，更可享受許多不同的應用服務。其中，又以雲端運算與服務的發展最具有代表性。他不僅改變使用者儲存資料的方式，更使得資訊科技的應用達到無遠弗屆。也因此，許多雲端服務業者紛紛建置個人雲端儲存模式。然而，檢視過去有關雲端運算與服務的文獻發現，大都以探討雲端運算的開發與其應用時的風險為主，較少文獻是從電腦自我效能的角度出發來探討使用者的知覺有用性與知覺易用性對個人雲採用意圖的影響。因此，本研究以問卷調查法來深入探討使用者的知覺有用性與知覺易用性分別對個人雲採用意圖的影響。同時，本研究將進一步以電腦自我效能為調節變數，以探討知覺有用性與知覺易用性分別對個人雲採用意圖的影響是否會受到電腦自我效能所調節。研究結果顯示，知覺易用性與知覺有用性皆對個人雲使用意圖有顯著的正向影響，而電腦自我效能則對知覺易用性與個人雲使用意圖具有顯著的調節效果。最後，本研究提出提升使用者採用個人雲的具體建議，以供未來企業經營個人雲服務之參考。

關鍵字

科技接受模式 ； 電腦自我效能 ； 個人雲 ； 採用意圖

並列摘要

The advanced development of Internet and technology not only has facilitated users from all over the world to collaborate with each other, but also has enabled them to share various application services. The cloud computing and services is one of the application services that has shown remarkable development due to the fact that it has changed the way users store data and has made the application of information technology reached a sophisticated level of advancement. Hence, many cloud service providers have established a personal cloud storage model. Based on the review of literature on cloud computing and services, it was found that most researches have been focusing on the development and application risk and there are still few studies that investigates the influence of users’ perceived usefulness and perceived ease of use towards the intention to adopt the personal cloud service from the perspective of the computer self efficacy. Therefore, this research applied the questionnaire method to probe into the individual influence of user’s perceived usefulness and perceived ease of use towards the user’s intention to adopt personal cloud service. Simultaneously, this study also applied the computer self-efficacy as moderator to investigate whether the individual influences of perceived usefulness and perceived ease of use towards personal intention to adopt personal cloud would be affected by the computer self-efficacy. The results showed that perceived ease of use and perceived usefulness have significantly positive influence towards the intention to adopt personal cloud, while computer self-efficacy has a significant moderating effect on the perceived ease of use and the intention to adopt personal cloud. This research proposed concrete suggestions on how to increase user’s usage of personal cloud as a reference for enterprises that provide personal cloud services in the future.

並列關鍵字

Technology Acceptance Model ； Computer self-efficacy ； Personal Cloud ； Intention to Adopt

參考文獻

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