探討消費者對廚具的色彩喜好

國際流行色協會的調查數據表明：在不增加成本的前提下，透過顏色的設計，可以為產品帶來更多的附加價值，色彩關係到產品的視覺形象和感受，而不同的顏色帶給人的視覺印象和視覺感受不同，間接影響了消費者在不一樣的購買環境下可能會做出不同的購買決策，因此對於產品設計來說，掌握色彩需求是很重要的考量因素之一。本研究目的在探討不同色彩的廚具對於消費者喜好的影響，藉由不同顏色的廚具找出消費者對於廚具的偏好以及影響購買的因素，並讓使用者搭配不同顏色的廚具背景，試圖了解消費者對於不同顏色廚具的感受，過去有許多研究指出一般人在居家空間的選擇上，偏愛的廚具顏色為藍色或白色。故本研究以廚具為目標產品，並運用獨T檢定及單因子變異係數，將受測者分為兩組去觀看「不同顏色的廚具」，以及「觀看使用者在不同顏色廚具下的感受」，經過統計結果顯示，兩組在廚具喜好度、廚具售價上有顯著的差異，可作為未來廚具產品配色設計與銷售上的參考依據。

關鍵字

廚具配色；色彩喜好

並列摘要

The survey of International Fashion Color Association shows the data: On the premise that without any cost, it can bring more additional values to the products through the color design. Different colors relate to the visual images of products and feelings and give people an effect on the consumers’ decisions under different purchasing circumstances. Therefore, be mastering of color demanding is one of the important factors for product design. This study aims to search the influence of kitchen colors on the consumers’ preferences. By using different kinds of kitchenware to find out consumers’ preferences and the purchase motivations. In the past, some researches indicated that the most common color of kitchenware consumers chose was blue or white. According to this study, the objective products are kitchenware. The researcher conducted the approaches such as independent T test and one way ANOVA to examine the results of this experiment. The subjects were divided into two groups to watch the "different kitchen colors" and "the feelings generated after watching the different kitchen colors". Consequently, the statistics showed that there is a big difference between product preference and the price of kitchenware. This result can be used as a reference for the design and color of kitchen products in the future.

並列關鍵字

kitchen color ； color preferences

參考文獻

曾俊源(2013)，台灣廚具產業競爭策略之研究-以O公司為例，國立高雄大學。

陳美琪(2006)，虛擬通路與實體通路之競爭與整合，國立中央大學產業經濟研究所，未出版。

陳崇憲(2005)，應用色彩審美度於手機設計之研究，國立成功大學工業設計學系碩士論文。

Franklin, A., Bevis, L., Ling, Y., & Hurlbert, A. (2010), Biologicalcomponents of colour preference in infancy. Developmental Science, 13, 346-354.

Hurlbert, A. C., & Ling, Y. (2007), Biological components of sex differences in color preference, Current Biology, 17, R623-R625.

國際替代計量

探討消費者對廚具的色彩喜好

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