Satisfactions toward Service Quality and Overall Satisfaction for Consumers in Tel Company: The Case of VinaPhone Company in Hanoi, Vietnam

Satisfactions toward Service Quality and Overall Satisfaction for Consumers in Tel Company: The Case of VinaPhone Company in Hanoi, Vietnam

Trinh To Quyen(Trinh To Quyen)

指導教授 ： 林錦玲

共同指導教授 ： Nguyen Dang Huy(Nguyen Dang Huy)

義守大學/管理學院/企業管理學系/碩士(2015年)

https://doi.org/10.6343/ISU.2015.00277

摘要

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關鍵字

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並列摘要

The study aims to examine relationships between customers’ satisfactions and service quality at Vietnam Telecom Services Company. Quantitative methods and SPSS software (version 20) were used and data were collected from 317 mobile telecommunications service users of Vietnam Telecom Services Company (VinaPhone) during May to June 2015 in Hanoi. Results showed service quality and overall customer satisfaction were strongly related at Vietnam Telecom Services Company in Hanoi. The findings will help Vinaphone to develop better strategies for improving their customers’ satisfaction.

並列關鍵字

Customer Satisfaction ； Satisfactions toward service quality ； Overall satisfaction ； Mobile Telecommunications ； Customer ； Tele-communication services ； Hanoi

參考文獻

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