在我們日常生活中,汽、機車幾乎是每個家庭必有的交通工具,然而這兩樣交通工具所排放出的二氧化碳,也是造成全球暖化的原因之一,況且每樣東西都脫離不了石油能源,現階段石油能源供不應求,及世界各國都在提倡節能減碳的狀況下,如何在這當中找尋更適合的能源來替代,作者認為電動車的研究及發展在未來是必要的。本論文是以問卷方式調查購買電動車所考慮的因素,在經過308份有效問卷,並以問卷統計分析方式做出統計分析,所得出之結果,而是在購買電動車時,年齡與性別的影響均可忽略,依據產品價格、產品規格、顧客滿意度做為購買的參考依據。這種研究無論對於製造廠商、銷售人員做市場評估時均有很大的幫助。
In real world, vehicles are a necessary for every family, however, no matter cars or scooters emits carbon dioxide becomes one of the main cause of global warming, and moreover everything can not be exempted from petroleum as energy demand. Author believes that how to find a substitute energy vehicle under the condition of countries in the world promoting carbon reduction is a trend, and electric vehicles research is needed at present. This paper statistical analyzes 308 valid questionnaires based on a questionnaire survey of electric scooter purchasing factors to achieve the final result. Contrary to age and gender factors can be ignored in purchasing, product price, product specifications, and customer satisfaction play main roles in purchasing reference. Such studies are very helpful both for manufacturers and sales to do a market assessment.