In this few years, the price of real estate is increasing continuously at Johor, Malaysia. This study will like to explore the factors that affect the price of real estates and what the influence in the market. In this study, we obtained the information and data by interviewed with five senior managers in real estate market. Besides that, we also implemented participant observation to verify the related information is true. After the research, we found that there are two issues will affect the price of real estate. The first is government policies. The government policies and international situation will affect the development of the real estates. The next are population issue. The population issue will affect the demand in the marke. So we can prove that they are very important issues. Based on this research, the recommendation is the real estate operators at Johor, Malaysia should more understand advantages and disadvantages of development in the market. In addition, they also have to analyze the opportunities and threats of development in the market by various aspects such as economy, currency and population to make successful in real estate business.