原住民族大學生的社交媒體使用如何影響身分認同：社會資本的中介角色

長期以來原住民族群受到殖民思維的壓迫，原住民族對於族群的身分認同更是多年來持續被關注的議題。尤其是 Web 2.0 興起後的網路時代，由於社交模式的改變，原住民族認同問題是否在年輕族群間產生變化，更是備受矚目。為理解原住民族大學生在社交媒體的使用上，是否影響本身對於族群的身分認同，本研究將社會資本分為三項，分別是結構社會資本、認知社會資本、關係社會資本，並探討在其中扮演的角色。本研究以台灣在籍的原住民族大學生作為研究對象，透過網路問卷收集 339 份的有效問卷。分析方法採用結構方程模型、 t 檢定和單因子變異數分析。期望本研究成果能在理論上釐清社交媒體使用、社會資本和其對於族群的身份認同三者間的關係，並將結果運用在高等教育的教育現場中。

關鍵字

社交媒體；社會資本；身分認同；族群認同；原住民；大學生

並列摘要

It’s been a long time that indigenous people were oppressed by colonial thinking, Therefore, ethnic identity for them has no doubt becoming an issue for years. Due to the Web 2.0 became more and more popular in the Internet generation, the social way of the indigenous people was changed. What change of ethnic identity among young generation occurs nowadays just cause more attention. So this study intends to explore whether social media affects the identity issue of the young indigenous generation. Three types of social capital, structural social capital, cognitive social capital, and relational social capital, were analyzed in this study to explore if using of social media influences ethnic identity of the target group, Furthermore, how these types of social capital impacts the indigenous society is also included. This study selected the indigenous college students living in Taiwan as the research object. 339 valid cyber questionnaires were collected. This study adopted structural equation modeling, t-test and one-way analysis of variance for data analysis. The results of this research contributed to theoretically clarify the relationship between social media use, social capital and ethnic identity, and apply the results to the educational practice in higher education.