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  • 學位論文

The analysis of key Factors for Improving Revenue of Ha-Giang Province Electric Power Company

The analysis of key Factors for Improving Revenue of Ha-Giang Province Electric Power Company

指導教授 : 蘇錦俊
共同指導教授 : Ngo Phuc Hanh 馬宗洸(Tsung-Kuang E.Ma)

摘要


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關鍵字

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並列摘要


The customers and the employees are believed to be two of the main stakeholders of any organization. Therefore the service quality, the leadership, the career development and training are receiving the interest and invested more than ever. However, in the recent time, the company found some deficiency in the operation such as: the negative feedback from the customer on the unstable electric supply, the unfriendly service staff attitude…; the complaints from the employees that they don’t receive the high appreciation of their effort, the adequate guide in their work from the leader, the absence of professional training. Moreover, in the first half of this business year, along with these problems in the company operation, the executives also notice that the revenues of the company does not increase as much as the previous time and tend to be stay back. In such important company of supplying the public service, this phenomenon symbolize that it needs a lot of reassessment as well as the rational suggestion on how to solve these problem to boost the revenues again consistently in the long run. In this research, the author proposes to use the SPSS as the most favorite software in analyzing data. This software will accommodate three major tools which are relevant to the researched topic, consists: reliability analysis of the survey scale, and linear regression. Data analysis shows that revenue is considered as dependent variable while independent variables include service quality, leadership type, and career development and training. Achieved results show that adjusted R-Square of these relationships is calculated at 0.513, meaning that 51.3% of changes in revenues can be explained by service quality, leadership type, and career development and training level at Ha Giang Province Electric Power Company. Furthermore, partial correlation coefficients of service quality, leadership type, and career development and training factors are estimated at 0.218, 0.343, and 0.247 respectively so that all hypotheses in Chapter II are accepted. Additionally, using standardized partial correlation coefficients, it is concluded that leadership factor has highest impact to revenue of Ha Giang Province Electronic Power Company (standardized coefficients = 0.469).

參考文獻


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