連鎖加盟體系價值共創治理機制之探索

An Exploration of the Governance Mechanisms of Value Co-creation in Franchise System

郭金瓊(Chin-Chiung Kuo)

指導教授 ： 林麗娟 ； 蔡馥陞

義守大學/管理學院/管理碩博士班/博士(2021年)

摘要

連鎖加盟體系相關研究豐富，但少有文獻以價值共創的觀點來探討連鎖加盟體系之相關議題，也缺乏系統性的探討連鎖加盟體系之價值共創治理機制。本研究為了填補文獻之缺口，試圖結合交易成本理論與知識基礎觀點，探索連鎖加盟體系價值共創治理機制之脈絡。本研究提出八個構念，集體價值、整合策略、共生相依、協作創業、相互節制、知識制度化、利害關係人綜效、交易成本因子等。藉此探討連鎖加盟體系價值共創治理機制，並建構連鎖加盟體系之價值共創治理機制的概念性架構圖。本研究方法採用質性研究方法，並以多種方法收集資料，將收集到的資料進行三角驗證。本研究經文獻推論與個案分析之後，提出本研究發現與命題。

關鍵字

連鎖加盟體系 ； 價值共創 ； 治理機制 ； 質性研究

並列摘要

Rich research on franchise systems, but few literature discusses the value co-creation in the franchise systems. Further, lack of systematic investigation of value co-creation governance mechanism in franchise system. For the purpose of filling the gaps in the literature, the study attempts to combine transaction cost theory and knowledge-based viewpoints to explore the value co-creation governance mechanism of the franchise system. The study provides eight constructs, collective value, integration strategy, symbiotic interdependence, collaborative entrepreneurship, mutual forbearance, knowledge institutionalization, stakeholder synergy, transaction cost factors, etc. Based on these constructs, explore the value co-creation governance mechanism of the franchise system, and establish the conceptual framework of the value co-creation governance mechanism in the franchise system. Research method adopts qualitative research, collects data in a variety of ways, and triangulates the collected data. The study provides research findings and propositions through case analysis.

並列關鍵字

Franchise system ； Value Co-creation ； Governance mechanism ； Qualitative research

參考文獻

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