國際觀光旅遊重力模型之應用

觀光是無煙囪工業、是無實體教室的教育方式、更是無形式的最佳外交管道與橋梁，而觀光的發展是效果立見的開發政策，更是重要的經濟正面來源，不僅是臺灣，世界各國都在強力發展觀光，而如何吸引國際觀光旅客前往，也是需要思考的重點。本研究運用牛頓的引力法則，所衍伸的旅遊需求重力模型作為實證模型，探討來臺灣主要的9個客源國之國際觀光旅客來臺灣觀光旅遊的要素。根據本研究結果顯示，影響臺灣觀光旅遊要素，為各國國內生產總值為顯著的負向影響，臺灣至各國機票價格為顯著的負向影響，各國總出境人數為顯著的正向影響、臺灣總客房數之硬體接待設施為顯著的正向影響。與過去研究的不同之處，同時也是本研究新發現；為各國國內生產總值對於臺灣觀光旅遊為負向影響。透過本研究實證結果，了解臺灣在發展觀光時的考量要素中應著重增加與改善的部分，並且給予實務上與學術上的建議，供後續臺灣觀光產業與學者參考。

關鍵字

國際觀光旅遊；國際觀光旅客；重力模型；旅遊需求重力模型

並列摘要

Tourism is no smokestack industry, is no physical classroom education, and best diplomatic channels and bridges, not only tourism development is the best effect of development policy, but also an important source of economy, not only in Taiwan, the world countries are strong development of tourism, and how to attract international tourism come to Taiwan also need to think about the focal point. In this study, use Newton's law of gravitation, as an extension of the traveling demend gravity model as the actual proof model, to explore the main 9 countries of international tourism to Taiwan traveling factors. According to the results of the study showed that factors affecting tourism in Taiwan, 9 countries gross domestic product has significant negative impact, Taiwanese to 9 countries ticket prices has significant negative impact, 9 countries the total number of outbound has significant positive impact, Taiwan's the total number of rooms in hardware reception facilities has significant positive impact. Different from previous studies, this study discovered; the 9 countries gross domestic product for Taiwan tourism has significant negative impact. Through actual proof of this study, to understanding Taiwan should focus on elements when considering the development of traveling with improved part and give advice on practical and academic, tourism industry in Taiwan for subsequent reference and scholars.

並列關鍵字

International Tourism ； International Tourist ； Gravity Model ； Traveling Demend Gravity Model

參考文獻

一、中文文獻

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國際替代計量

國際觀光旅遊重力模型之應用

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