價值創造、共創價值與企業社會責任之關聯性–以ANP法分析

在現今高度競爭的經營環境，社會企業是可以被期望，為市場機制帶來變革並完成使命的角色定位。尤其，企業間的合作是可以讓許多地剛起步的小型社企達成預期創業目標。在解決各種社會議題時，團隊合作能集結大部分有效的知識與行動力，而且社會企業彼此間合作的重要性遠大於自我能力的建構以及後援支持。然而，近年來社會責任成為企業間的重要課題。在現今的商業活動，企業如何穩定地成長是整體國家產業發展的重要方向的。本研究主要是探討價值創造、共創價值與企業社會責任的企業決策因素。因此，社會責任被重視，也被衍伸到共創價值。研究方法採用ANP法，並運用專家訪談與問卷調查來獲得研究結果。回收有效問卷共50份，有效回收率為94%。研究結果說明企業社會責任創造企業自己與企業間的價值。本研究成果提供企業參考，也建議企業在有限的資源，投入重點資源並提升企業的競爭優勢。

關鍵字

價值創造；共創價值；企業社會責任；分析網路程序法

並列摘要

In today's highly competitive business environment, social enterprises are the role that can be expected to bring change and fulfill the mission of the market mechanism. In particular, the cooperation between enterprises can enable many small-scale social enterprises that have just started to achieve the expected business goals. When solving various social issues, teamwork can gather most of the effective knowledge and action, and the importance of social enterprise cooperation is far greater than the construction of self-ability and support. However, social responsibility has become an important issue among enterprises in recent years. In today's business activities, how to grow steadily is an important direction for the overall national industrial development. This research is mainly to discuss the decision-making factors of value creation, value creation, and corporate social responsibility. Therefore, social responsibility is valued and it is also extended to value creation. The research method uses an analytical level procedural method and uses expert interviews and questionnaires to obtain research results. A total of 50 valid questionnaires were collected, and the effective recovery rate was 94%. The research results show that corporate social responsibility creates the value between the enterprise itself and the enterprise. The research results provide a reference for enterprises and also recommend that enterprises invest in key resources and enhance their competitive advantages in limited resources.