衝浪活動參與者知覺風險、持續涉入與休閒效益關係之研究

The Study of Perceived Risk, Enduring Involvement, and Benefits on Surfing

鄒雨潔(YU-CHIEH TSOU)

指導教授 ： 楊欽城

朝陽科技大學/管理學院/休閒事業管理系/碩士(2016年)

摘要

本研究探討衝浪活動參與者在知覺風險、持續涉入與休閒效益之 關係,並以臺灣北、中、南、東部等衝浪活動場域之衝浪參與者為研 究對象,共發出 368 份問卷,剔除無效問卷 21 份,得到有效問卷 347 份,有效回收率為 86.75%。統計方法包含描述性統計、獨立樣本 t 檢定、單因子變異數分析、皮爾森相關分析及多元逐步迴歸分析等方 法,以考驗研究假設。本研究結果與結論如下:一、臺灣衝浪活動參 與者以男性為主;年齡在 21~30 歲為最多;最常去的地點為頭城烏石 港;每月可支配在衝浪活動之金額在 1001 元~3000 元為最多;每月 衝浪頻率在 2~3 次為最多;每次衝浪時間在 2~3 小時為最多;衝浪經 驗為不足 1 年為最多。二、不同性別、每月可支配在衝浪之金額、每 月衝浪頻率、每次衝浪時間、衝浪經驗在知覺風險有顯著差異存在。 三、不同性別、年齡、每月可支配在衝浪之金額、每月衝浪頻率、每 次衝浪時間、衝浪經驗在持續涉入上有顯著差異存在。四、不同年齡、 每月衝浪頻率、每次衝浪時間、衝浪經驗在休閒效益上有顯著差異存 在。五、知覺風險之環境風險會負向影響持續涉入及休閒效益;持續 涉入會正向影響休閒效益。

關鍵字

衝浪活動 ； 知覺風險 ； 持續涉入 ； 休閒效益

並列摘要

This study investigates risk perception among surfers and the relation between enduring involvement and the benefits among target surfers from surfing spots in north, central, south, and east Taiwan. A total of 368 questionnaires were distributed; after 21 were considered invalid and excluded, 347 valid questionnaires were collected, and the response rate was 86.75%. To test the hypothesis, the following statistical methods were used: descriptive statistics, independent samples T-testing, one-way analysis of variance, and stepwise multiple regression. The results and conclusions are as follows: 1. The majority of surfers in Taiwan are male and are of ages between 21 and 30 years; the most visited location is the Wushi Harbor in Toucheng, and each surfer spends approximately 1001–3000 NTD per month; the surfing frequency is 2–3 times per month, the surfing time is at most 2–3 h per month, and the surfing experience is less than 1 year. 2. There are significant differences in monthly spending, monthly frequency, surfing time, and experience between males and females and depending on the risk perception. 3. There are significant differences in monthly spending, monthly frequency, surfing time, and experience between males, females, and different age groups and depending on the enduring involvement. 4. There are significant differences in monthly frequency, surfing time, and experience between different age groups and depending on the benefits. 5. The risk perception in a dangerous environment can negatively affect the enduring involvement and the benefits, and the enduring involvement can positively affect the benefits.

並列關鍵字

Surfing ； Perceived Risk ； Enduring Involvement ； Benefits

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