- 學位論文
老人旅遊態度、生活壓力與旅遊動機相關之研究-以台北市長青學苑為例
A Study of the Relationship Among travel Attitude, Life Stress and travel motivation –The research of elderly college in Taipei area
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摘要
中文摘要 本研究主要目的在於瞭解老人對旅遊態度、生活壓力與旅遊動機之現況及其因果關係。因此，本研究以台北市長青學苑之老人為研究對象，總計發放420份問卷，回收397份，有效問卷回收率95%，統計分析以敘述性統計、變異數分析、迴歸分析等方法進行資料分析，茲將本研究之研究結果概述如下： 一、整體而言，老人對於旅遊態度與旅遊動機頗高，而生活壓力呈現普通。 二、個人背景變項中，「性別」與「教育程度」不同的長青學苑老人其旅遊態度具有顯著差異。 三、個人背景變項中「年齡」、「教育程度」、「婚姻狀況」、「經濟主要來源」不同的長青學苑老人其旅遊動機具有顯著差異。 四、個人背景變項中「性別」、「教育程度」、「經濟主要來源」、「目前或退休前職業」對其生活壓力具顯著差異。 五、旅遊態度對旅遊動機之間存有顯著的正向關係，亦即旅遊態度越強對旅遊的動機就越高。然而生活壓力對旅遊動機未達統計上顯著性水準，推測對於老人來說生活上若有壓力，其旅遊並非是老人紓解壓力之因應策略。 根據本研究之結果，對老人及未來後續研究提出建議，並希望透過本研究之結果能夠更了解老人的旅遊態度、生活壓力與旅遊動機，以提供未來規劃老年政策之參考。
並列摘要
Abstract The purpose of this study is to explore the current status of the attitude toward traveling, pressure in life, and traveling motivation of the elderly, and the cause-and-effect relationships between them. Therefore, the research subjects were the elderly from the Taipei City Evergreen School Academy. 420 questionnaires were issued with 397 being retrieved. The response rate is 95%. Statistical analyses methods such as descriptive statistics, ANOVA, and regression analysis were applied to analyze the data. The results of this study are summarized below: 1. Generally speaking, the elderly had stronger attitude toward and high traveling motivation while their pressure in life is normal. 2. In the aspect of the variables related to individual background, the elderly of different “genders” and “educational backgrounds” were significantly different in their attitude toward traveling. 3. In the aspect of the variables related to individual background, the elderly of different “ages”, “educational backgrounds”, “marital statuses”, and “economic sources” were significantly different in their traveling motivation. 4. In the aspect of the variables related to individual background, the elderly of different “genders”, “educational backgrounds”, “economic sources”, and “occupation (current or before retirement)” were significantly different in their pressure in life. 5.There was a significant and positive relationship between attitude toward traveling and traveling motivation. In other words, stronger attitude toward traveling led to higher traveling motivation. However, the relationship between pressure in life and traveling motivation was not statistically significant. A possible reason is that when the elderly feel pressure in their lives, going on a trip was not how they release their pressure. According to the results of this study, some suggestions were provided regarding the elderly and future follow-up studies. It is hoped that, through the results of this study, attitude toward traveling, pressure in life, and traveling motivation of the elderly can be more understood as the reference for future policy planning for senior citizens.
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