食品包裝紙盒結構與造型多樣化設計之研究

隨著時代的進步與求新求變，包裝設計日漸受到消費者所重視，現在對於包裝比以往更要求適切，我們應該重視紙這種優良材料的改良與研究。本研究採文獻調查法、案例比較分析法、訪談法，進行包裝選購考量因素、包裝造型結構的設計因素，及現在包裝設計趨勢之調查，歸納出包裝設計發展方向，落實於包裝創作發想與設計，全文以「紙」作為創作的材料，研究不同紙的結構組合如何發展不同的卡榫使包裝造型多變，因此，食品包裝造型也是本研究中重要的設計研究與創作範疇，重點在研究紙盒如何以立體造型的新式樣與包裝平面視覺設計的創新突破，使作品達到包裝之獨特性、實用性與環保性，並為食品市場創立新風貌、提升競爭力、促進銷售，營造個人化包裝的特色。本研究朝（1）手提包盒系列包裝（2）裝飾性系列包裝（3）趣味性系列包裝（4）動物造型系列包裝等四大設計主題進行設計創作，研究與創作結果顯示，在包裝設計上，必須有創意性、獨特性，才能在競爭激烈的產品中脫穎而出，針對紙盒結構進行改良與研究，能解決產品過度包裝後造成的資源浪費，特殊設計後的紙盒造型亦能提昇產品價值，讓原本傳統的包裝提昇其「紙」感與造形之美，跳脫一般公版食品包裝盒視覺效果平面化的刻板印象，而達到耳目一新的視覺感受。

關鍵字

造型；紙盒；結構；包裝

並列摘要

With the advancement of the times and the desire for novelty and change, packaging design is increasingly emphasized by consumers, who have greater demands for suitable packaging. It is encouraged to focus on the improvement and research on paper, an excellent material. This study uses literature review, case comparative analysis, and interviews to engage in a study on factors that affect packaging selection considerations, packaging form structure design factors, as well as current trends in packaging design. These are used to summarize the direction of packaging design development, which is then implemented in creative thinking and design of packaging. This study uses “paper” as the material in creative work, and researches how different paper structure combinations can develop different fastenings so that packaging can take on various forms. Food packaging forms is another significant design study and creative scope in this study, the purpose of which is to research how paper boxes can take on new three-dimensional forms and visual design in packaging can make innovations and breakthroughs to achieve packaging uniqueness, practicality, and environmental-friendliness, as well as create new appearances for the food market in order to enhance competitiveness, promote sales, and create unique characteristics for personalized packaging. This study engages in design creation, research, and production for the four major design motifs of (1) handbag box packaging series; (2) accessory-style packaging series; (3) fun packaging series; (4) animal-form packaging series. Results show that packaging design must be creative and innovative in order to win out over products in intense competition. Research improving paper box structures can resolve problems of resource waste in over-packaging of products. The paper box forms created after special design can also elevate product value, so that traditional packaging can elevate the “feel of paper” and beauty of forms. This can lead to an escape from the stereotypical visual images of general food packaging boxes for public consumption, resulting in brand new visual senses.