應用修正績效評估矩陣方法探討銀行業內部溝通問題

Applications of Improved Performance Evaluation Matrix on Banking Internal Communication

梁宴樺(Yen-Hua Liang)

指導教授 ： 邱國欽

朝陽科技大學/管理學院/財務金融系/碩士(2014年)

摘要

由於企業內部進行溝通過程中，經常會遇到有些訊息傳遞不良或其他因素干擾現象發生，因而產生企業策略執行效果不彰，造成企業執行策略過程中各項溝通重要性與員工實際表現程度產生差異。因此本研究利用羅輯斯迴歸模式判別對內部溝通需要與否。另外，為找出企業內部溝通過程中之預期重要性與員工間認知之實際表現程度的落差問題。本文參考(Lambert and Sharma ,1990)與Hsia et al.（2009）所提出的績效評估矩陣含管制界限，來修正原績效評估矩陣法的概念，並建構溝通項目之績效評估改善的參考策略，明確找出需要推動改善的企業溝通要項。並期望所研究之個案企業進行各項策略溝通時，參考本研究之結果，使企業盡可能避免或預防溝通不良，而造成企業的成本浪費，又無法達到企業預期之溝通績效，導致影響企業整體獲利。

關鍵字 : 企業內部溝通、邏輯斯迴歸模式、績效評估矩陣、管制界限

關鍵字

績效評估矩陣 ； 邏輯斯迴歸模式 ； 企業內部溝通 ； 管制界限

並列摘要

When message is sent wrongly or some other interference occur in the internal communication process of company, as a result, strategies can not execute very well and could cause the different effects between the importance of each event of communication and the real representation of employee. To be aimed at different variable backgrounds, this case of research uses the analysis of variance to investigate the diversity of perspective on enterprise internal communication. In the logistic regression model analysis, Citing of performance evaluation matrix (PEM) by Lambert and Sharma(1990) and the control line of performance by Hsia et al. (2009) as references to revise the notion of performance evaluation matrix (PEM) and build the strategies of improving performance evaluation and reform the events specifically of the company communication which need to be improved better. Furthermore, we try to find out the gap between the significance of the communication process in the company and the real conception of employee. This study is expected to avoid and prevent cost-wasting, performance decreasing or profit diminishing which are unexpected, if the company takes the results of this research as a model during communicating and administering each strategy.
Keywords: Enterprise internal communication, logistic regression model, performance evaluation matrix,control limits

並列關鍵字

performance evaluation matrix ； logistic regression model ； Enterprise internal communication ； control limits

參考文獻

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Vol.26, No.1, 11-21.

6. Lambert, D. M. and Sharma, A. (1990), “A Customer-Based Competitive Analysis for Logistics Decisions,”