結合商圈關鍵成功因素暨文創產業發展元素建構中臺灣商圈再造策略

Combined Key Success Factors of Business District and Elements of Develop of Cultural and Creative Industries for Reconstructive Strategy of Business District in Central Taiwan

賴乙任(Yi-Jen Lai)

指導教授 ： 黃勇富

朝陽科技大學/管理學院/企業管理系/碩士(2014年)

摘要

本研究旨在建構中臺灣商圈再造策略，並找出重要指標項目。以中臺灣地區輔導商圈之專家學者進行訪談，此外，透過問卷設計以及層級分析法建立權重，其中發放15份結構問卷給予專家學者，最後共計回收11份，有效問卷共計10份，有效回收率90.9%。
本研究利用文獻回顧，建構商圈再造策略之因素，接著以層級分析法進一步分析再造策略因素之優先順序。最後依本研究結果提出結論與建議，做為商圈再造時參考，並提出未來研究方向之建議，供後續研究者參見。
經研究結果顯示，在衡量構面中最受重視之前五名分別為人才培育、經營規劃與行銷策略同順位、組織管理、產業發展，而最不受重視之衡量構面則為專案輔導。而在第三層級評估準則整體權重排名顯示，最受重視前五名為商圈經營管理、服務創新訓練、建立文創行銷、融合地方文化、財務自主運用與研發地方產業同順位，因此，本研究認為未來在執行商圈再造上，應可將此六項關鍵因素做為優先考量。

關鍵字

文化創意產業 ； 商圈關鍵成功因素 ； 商圈再造

並列摘要

This study aim is construct reconstruction strategy of business district and identify the key indicators. However, interviewing the exports who counseled the business district in central Taiwan, in addition, through the questionnaire design and build AHP weights, which distributed 15 copies of the structural questionnaire to given the experts and scholars, the final total recovery 11 copies, a total of 10 was valid questionnaires, the effective rate was 90.9%.
In this study which use literature review, and construct reconstruction strategy of business district factors, followed by further use AHP to analysis priority of the reconstruction strategy of business district factors. Finally, according to the result of study and make conclusions and recommendations, when reconstruct the business district which can use as a reference, and recommendat for future researcher directions.
The result of study showed that the most attention top five of measuring dimensions were personnel training, business planning and marketing strategy is same importance, organizational management, and industrial development, and the most neglect were projet counseling. In the third level of the overall weight of evaluation criteria rankings, the most attention top five of evaluation criteria were business district management, service innovation and training, the establishment of cultural and creative marketing, the integration of local culture,then the financial autonomy and development of local industry is same importance, therefore,the studies suggest when reconstruct the business district in the future, this six key factors that should be considered as a priority.

並列關鍵字

Key Success Factors of Business District ； Reconstruct the Business District ； Cultural and Creative Industry

參考文獻

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