從文學到設計－以紅樓夢為例

From Literature to Design: A Study of “Dream of the Red Chamber”

韓耀迦(Robert John Harding)

指導教授 ： 曾永玲

朝陽科技大學/設計學院/工業設計系/碩士(2014年)

摘要

在量產當道的型態下，設計在市場上也面臨快速汱舊換新的情形，由此可知，當今要生產出一個讓消費者覺得了不起的產品，便顯不易。鑑此，本研究旨於找到一些有助於建立消費者情感連結的方法，將文學轉化為產品設計的方法即為本研究結果。本研究嚐試將《紅樓夢》中的三個主角的愛情故事詮釋成三段抽象的關係，最後再將此三段關係轉譯成二件珠寶產品。本研究闡述了如何經由對文學與符號元素的萃取、翻譯及應用，進而發展至產品設計；同時，透過此般文化性的構建內容，發展出吸引人的與消費者溝通的方式，並建立消費者與產品之間的有效性連結。

關鍵字

珠寶設計 ； 釋意學 ； 紅樓夢

並列摘要

Today in a world where products are produced en masse, and designs come and go, producing a product of any significance for the consumer can be somewhat difficult. Thus this study looks at methods necessary to employ established emotional connections consumers may have with literature, into the design of products. This study will attempt to effectively translate the romance of the three main characters within, Dream of the Red Chamber or Hongloumeng; interpreting these abstract relationships into two pieces of jewellery. Thus, illustrating how one might extract, translate and utilise literary and symbolic elements into the design of a product, and by doing so communicate a clear message in an appealing way, effectively connecting the consumer to the product through this culturally established content.

並列關鍵字

Semiology ； Dream of the Red Chamber ； Jewellery Design

參考文獻

6. Bibliography

[1] Bal, M. & Bryson, N. (1991). Semiotics and art history. The Art Bulletin, 73(2), 174-208.

[4] Cooper, E. & Zhang, M. (1993). Patterns of Cousin Marriage in Rural Zhejiang and in Dream of the Red Chamber. The Journal of Asian Studies, 52(1), 90-106.

[8] Ge, L. (2002) The mythic stone in Honglou meng and an intertext of Ming-Qing fiction criticism. The Journal of Asian Studies, 61(1), 57-82.

[9] Letkiewicz, E. (2011) The Symbolism of Jewelry of Love, Friendship and Brotherhood. Annales UMCS, Artes 9.1, 145-157.