公路車選購系統之建置

Build-up of the Selective Purchasing System for Road Bikes

徐俐婷(Li-Ting Hsu)

指導教授 ： 黃台生

朝陽科技大學/設計學院/工業設計系/碩士(2014年)

摘要

本研究以工業設計的角度，探討公路車與消費者選購時的心理感受兩者之間所對應的連結關係，透過系統程式的編寫，架構出消費者在選購公路車時可提供參考的選購系統，使用者透過選購系統的協助，找到理想的車款，進而滿足選購者的心理需求。健康環保風氣盛行，騎乘自行車逐漸成為熱門的休閒活動之一，而研究中以公路車為探討對象，此研究分為四個步驟進行探討，第一階段為「公路車的篩選」，根據單車誌2013年讀者票選時下公路車市場最受消費者認同及選購意願的品牌，其中挑選了5個自行車品牌(共116部車款)，將同系列車款主觀性的篩選出一台車款做為代表以進行比較，最終獲得篩選結果41部自行車將做為此研究的代表樣本。第二階段為「感性形容詞語彙的收集與篩選」，蒐集常見於相關文獻、報章雜誌中形容自行車的形容詞語彙共116組，透過問卷調查挑選出22組，爾後經由6位專家以訪談的方式進行第2次篩選，最終取得10組形容詞語彙。第三階段為「公路車車款與形容詞語彙之對應關係」，利用第一及第二階段探討結果，瞭解自行車與感性形容詞語彙間的互動關聯。第四階段為「公路車選購系統的建構」，將每部自行車與各形容詞語彙之間的關聯程度數值作為依據，建構一公路車選購系統，藉由web（網際網路）的方式利用建立選購系統，將自行車與各形容詞語彙之間的關聯程度數值，透過JAVA語言建立數據庫，而網站的架構以PHP語言崁入HTML，將自行車車款呈現於網頁界面中，簡化消費行為及選購步驟並提升購物效率，提供消費自行車時的搜尋及參考。

關鍵字：公路車、選購系統、消費者行為、感性形容詞語彙、語意差異。

關鍵字

感性形容詞語彙 ； 消費者行為 ； 選購系統 ； 公路車 ； 語意差異

並列摘要

This study based on an industrial-design perspective, showed the connections and interactions between the product – road bikes – and customer’s psychological feeling during the purchase. On the study, this paper programmed an advisory system for the road bikes consuming. Customers would be able to find their ideal models through the assist of the system. The trends of health-keeping and of ecology have been making ‘cycling’ one of the most popular and common leisure activities. The subject of this study is Road Bikes. The study is composed in 4 stages: The first stage is ‘Road Bike Selection’. From bicycle magazine Cycling Update (2013) readers-voted ‘The Highest Identification And Purchase Intention Bicycle Brand’, five of the 116 models were selected to be subjectively compared and filtered with their coherent rack products. 41 racks were then resulted as the study’s research materials. In the 2nd stage, ‘Emotional Adjectives Selection and Collect’, 116 groups of adjectives from the bicycle-related pertinent literature and journalism that are commonly used to describe bicycle were put through questionnaire examination, and subsequently proceeded with the second sifting from 6 experts by way of interview. Design professionals are then asked to select 10 individual adjectives from the 22 results for the 3rd stage, ‘ Relationship Between Bicycle and Adjectives’. The interactions were processed and studied. In the 4th stage, ‘Consuming Advisory System For Bicycle, The Built Up’, the system was programmed and written in HTML to put on the webpage based on the digitized relationships between the subjects and the adjective keywords through database in JAVA programming language. To assist and advise consumers’ merchandise searching, the purpose of the study is to simplify the purchasing and to increase the efficiency of the consumption.

Key words: Road Bike, Advisory System, Consumption Behavior, Emotional Adjectives,, Semantic Differences

並列關鍵字

Emotional Adjectives ； Consumption Behavior ； Advisory System ； Road Bike ； Semantic Differences

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