環保綠能消費對購買者行為影響之分析－以LED照明為例

Analysis of Consumer Behavior against Environment Protection and Green Energy Consumption-A Case Study of LED Lighting

吳繼順(CHI-SHUN WU)

指導教授 ： 林孟璋

朝陽科技大學/管理學院/企業管理系/碩士(2013年)

摘要

摘要
自然資源過度開發及環境污染日趨嚴重，能源逐漸枯竭，二氧化碳CO2超重排放；這種種的衝擊已帶給居住在地球村的人類一個警訊。人們已經意識到環保及綠能開發是延續後代子孫的主要課題。否則人類將會負擔嚴重的能源耗竭之後果，必造成戰爭與死亡。
近幾年來LED的快速發展更進一步擴展到LED照明，也是照明技術的產業革命。在很快的將來，LED照明燈具將會有超過50%取代傳統照明燈具，而消費者或商場上使用照明設備也會有極大的改變。
本研究是以文獻及問卷調查方式進行，以LED照明為主探討品牌知名度、環保綠能消費、購買意願及顧客價值認定，提出各項因素構面，探討各種假說進而以統計、信度與效度分析、因素分析、路徑分析等相關統計方法，進行研究結果及假說驗證。而研究結果顯示各項因素構面均呈正向顯著影響，藉此研究結果鼓勵消費者購買LED照明燈具，落實環保綠能意識，使世界變得更乾淨更美好。謹以本研究供學界及業界參考。

關鍵字

LED照明

並列摘要

Abstract
Over explored of nature resources, extended environment pollutions, upcoming shortage of energy resources, excessed CO2 emission , all these impacts have become a serious warning signal to human live on this planet, people are aware that environment protection and green energy development are the key issues to protect our next generation, otherwise, human will suffer from the impact when the nature resources are used up ,and that will lead to the war and death.

With fast development of LED technology and further extended to lighting industry, which is another revolution for lighting, we can see in a very near future, there will be over 50% of lighting fixtures replaced by LED, which is a big change to lighting industry both for residential and commercial fields.

This study is referring to the literatures and questionnaire survey,reviewing the Brand Image, Energy Saving Consumption, Buying Intention, Customer Value as factors, initiating all kinds of hypothesis, using Descriptive Statistic Analysis, Reliability and Validity Analysis, Factor Analysis and Path Analysis, to identify the results and all these have been proved as positive influences, hope these results will encourage consumer to buy and use LED light fixtures,and take into action for the enviriment protection and green energy consumption,so the worl will become better, also to be as reference for further study.

並列關鍵字

LED Lighting

參考文獻

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