企業高層領導管理對於設計創新績效之影響－以華碩、太平洋自行車，與奇想創造為例

The Influence of Top Executive Leadership on the Performance of Design Innovations－A Case Study of ASUS, Pacific Cycles, & GIXIA GROUP

羅文鴻(Wen-Hung Lo)

指導教授 ： 李朝金

朝陽科技大學/設計學院/工業設計系碩士班/碩士(2013年)

摘要

近幾年各國都有對設計更加重視的趨勢，而當設計實力已是企業經營上重要的策略工具之一時，企業經營階層當然也就必須涉入其中；也就是說高階主管若能適時對此發揮關鍵性的領導作用，就能為企業帶來創新的契機。企業營運的成敗與經營者領導風格的關係，通常遠大於其管理方面的作為；只有在企業領導者能提供明確方針與強力支持的情況下，才能有效塑造勇於冒險嘗試的創新文化，並使公司得以從群雄競逐之中脫穎而出。
本研究主要目的在針對卓越創新企業之企業高層領導管理者，探討其以創新管理理念與領導作為激發創意並提升創新績效之具體作法。透過既有文獻資料蒐集與深度訪談，再以紮根理論作為研究方法主軸進行分析，最後得到如下兩項結論：（1）卓越創新企業的高階經營者都會運用創新思維，而在組織設計、溝通技巧、創新管理、重視設計，以及參與式管理等五個方面開創出管理與制度上之獨特作法；（2）卓越創新企業的高階經營者都會運用創新思維，而在創意管理、人才管理、激發創意、鼓勵創新，以及注入創新等五個方面開創出管理與制度上之獨特作法，以提升設計團隊的創新績效。以上結論，期望能提供有心提升創新績效的其他台灣企業高階經營者作為仿效與借鏡之對象。

關鍵字

企業高層領導管理 ； 創新文化 ； 創新管理 ； 設計創新

並列摘要

In recent years, a trend of emphasising design has emerged around the world. While design has become an important strategic tool for companies, it’s an imperative for the top-level management to get involved with this also. In other words, it’s only when top executives can take leadership in appropriate timming, then their companies can take the opportunity to bring about innovations successfully. The relationship between business success and the leadership style of its top management were usually more significant than their ways of management. It’s only while the top executives can exhibit clear direction and strong support, that the innovative culture of courageous risktaking can be created, which will make the company stand out from its competitors.
The aim of this research is to explore the actual measures that top executives of companies with outstanding innovations took to enhance their performance effectively. Through literature survey and analysis with the methodology of Grounded Theory, two conclusions were reached: (1) Top executives of companies with outstanding innovations usually applied design thinking in areas including organizational design, communication skills, innovation management, design orientation, and participatory management to develop their unique ways of management that can enhance their innovative performance. (2) Top executives of companies with outstanding innovations usually applied design thinking in areas including creative management, personnel management, creativity stimulation, and innovation encouragment to develop their unique ways of management that can enhance the creativity in their design team. It is hope that the above conclusions will be useful references for those Taiwanese top executives who intended to enhance innovative performance in their companies.

並列關鍵字

design innovation ； top executive leadership ； innovation management ； innovative culture

參考文獻

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