以象徵、明喻、暗喻進行網頁圖像設計之研究

A Study of Applying Rhetoric in Designing Icons for Homepage

鄭統政(Tung-Cheng Cheng)

指導教授 ： 梁成一

大同大學/設計學院/工業設計學系所/碩士(2005年)

摘要

摘 要

目前網際網路 (Internet) 資訊蓬勃的發展，網頁設計 (Home Page) 也因應網路頻寬的擴大，已由早期純文字的資訊傳播，進展到現今以圖形為主要的傳播媒介。在如此複雜與多元的環境中，設計者所期望的訊息是否能有效的傳遞給使用者，而沒有錯誤，將是一個相當重要的課題。詞語修辭學在語言表達領域中，向來佔有舉足輕重的地位，透過「詞語修辭」，可以讓語言的表達更優美，語意的傳遞更正確。而網路首頁的圖像設計，在網頁中亦具有相同的重要性，藉由圖像設計來增進網頁的美觀，讓訊息內容的傳遞更清晰正確易懂。而是否能夠藉由詞語修辭學的技巧來增進圖形設計語意傳遞的正確性，是一個值得研究的課題。
首先針對目前各大專校院之網際網路首頁進行資料搜集與分析整理。接著進行問卷調查與資料分析、混淆矩陣分析。目前各校首頁上確實存在著視覺語意不清，混淆不明的狀況。接著利用辭語修辭學中之修辭格運用於修正圖像設計上，將修正設計之圖像進行專家效度分析，利用檢定分析並進行 Friedman 檢定將所得之圖像共四個設計組合，進行混淆問卷分析。最後以 ANOVA 變異數分析和 LSD 檢定分組。本實驗最終取得以下幾點結論：(一) 正確的語意修辭學運用在圖像設計上，對於圖形訊息的傳遞有幫助；(二) 文字說明對圖像辨識率有顯著性的幫助；(三) 清晰正確的項目名稱分類，有助於圖像意涵的了解。
研究結果發現，正確利用「詞語修辭」技巧，運用在圖像設計上，對網頁圖像設計與語意傳達上能有所幫助。本研究結果提供給未來網頁設計者，在進行網頁圖像設計時，一個參考的依據。

關鍵詞： 首頁、修辭學、網際網路、圖像設計

關鍵字

首頁、修辭學、網際網路、圖像設計

並列摘要

Abstract

In light of the rapid development of information on current Internet, as the bandwidth is getting wider, the content of Home Page design is no more text but icon, graphic, and picture dominated. In such complicated and diversified environments, whether the designed messages could be transferred to related users effectively and correctly is a very critical issue. In the field of linguistics, the Lexicology Rhetoric has played an important role ever since. The language would be more elegant as well as its meaning delivered could be much more precisely by means of Lexicology Rhetoric. An elegant home page would facilitate the transferring of its contents in a way much more clear, correct, and understandable. In light of the above, thus it has become a worth research topic that whether and how the skills of Lexicology Rhetoric could be employed to enhance the home page design semantics.
In the beginning, the icons used in the present Home Pages of all colleges and universities in Taiwan were surveyed, collected and analyzed. Then through questionnaire and mixed matrix analysis, it was found that there are indeed several semantic confound and confusion among the surveyed icons on Home Pages. Principles of “Figures of Speech” were adopted to redesign the selected icons. The results of expert validity were used to refine the designed icons. Four combinations of the icon designs were obtained from the results of t-test and Friedman test. These four combinations were tested by mixed matrix analysis. ANOVA was performed. LSD, if significant, was used in grouping them. The findings are as following: (1) the precise application of Lexicology Rhetoric in icon design could facilitate the transmission of the meaning of icon; (2) the text description is also significantly facilitating in recognizing the meaning of icon; and (3) a clear and correct classification on item names would be facilitating in understanding the meaning of icon as well.
The findings suggest that rhetoric is indeed in facilitating the icon design on Home Pages. Hopefully, this research could be served as a reference to the future home page designers.

Key words: Home page, Icon design, Internet, Rhetoric

並列關鍵字

Home page ； Icon design ； Internet ； Rhetoric

參考文獻

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