以時間基礎的製造與大量客製化的做法對顧客價值的影響─以中小企業為例

THE IMPACT OF TIME-BASED MANUFACTURING AND MASS CUSTOMIZATION PRACTICES ON VALUE TO CUSTOMER—AN EMPIRICAL INVESTIGATION OF SMALL AND MEDIUM ENTERPRISES

林室宏(Shih-hong Lin)

指導教授 ： 葉焜煌

大同大學/經營設計學院/事業經營學系所/碩士(2004年)

摘要

近來的個案和產業研究提高了我們對於時間基礎製造和大量客製化的了解，並且將我們的注意力集中到關鍵的實務上。大量客製化的能力使得廠商能設計、生產和運交高度差異化的產品，並且迅速地以接近大量生產的價格提供符合特定顧客需求的產品。大量客製化最關鍵的部份就是同時達成顧客回應、成本效率和大量的生產。本研究提供架構以了解時間基礎的製造實務和達成大量客製化的做法對大量客製化的程度和顧客價值的影響。實證研究以中小企業製造商為對象。資料分析使用AMOS軟體的結構方程模式。研究結果指出，擁有較高程度時間基礎製造實務的廠商，將會有高度的大量客製化和高度的顧客知覺價值。此外，廠商有高度的大量客製化的做法將會有高度的大量客製化，而且有高度大量客製化的廠商會有高度的顧客價值。

關鍵字

大量客製化 ； 時間基礎的製造實務 ； 顧客價值

並列摘要

Case and industry studies have increased our understanding of time-base manufacturing and mass customization and focused our attention on their key component practices. Mass customization capabilities enable firms to design, produce, and deliver a high volume of differentiated products that meet specific customer’s needs in a timely manner and at close to mass-production prices. A critical part of mass customization is simultaneously achieving customer responsiveness, cost efficiency, and high volume production in the manufacturing system. This research provides a framework to understand the impact of time-based manufacturing practices and ways to attain mass customization on mass customization and value to the customer. Data were collected from small and medium manufacturing firms of various size, location, and industry to test the relationships in the framework. The primary research method is structural equation modeling using AMOS. The study indicates that firms with high levels of time-based manufacturing practices have high levels of mass customization and value to the customer. Furthermore, firms with high levels of ways to attain mass customization have high levels of mass customization. Also, firms with high levels of mass customization have high levels of value to customer.

並列關鍵字

mass customization ； Time-based manufacturing practices ； value to customer

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